[Remote] Manager, Demand Generation (B2C Lead Generation)

Note: The job is a remote job and is open to candidates in USA. Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are seeking a Demand Generation Manager to own and scale key top-of-funnel demand generation programs, driving high-quality leads and improving conversion across the funnel while collaborating closely with Growth and Sales.

Responsibilities
• Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments
• Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact
• Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals
• Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration
• Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage
• Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability

Skills
• A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media
• Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue
• Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization
• Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact
• Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery
• Clear, structured thinking and strong communication skills
• Experience in B2B, fintech, SaaS, or other high-growth environments
• Familiarity with marketing automation, CRM systems, and experimentation frameworks
• Experience supporting or improving lead scoring, routing, or CRO programs

Benefits
• Top-tier health benefits and life insurance
• Long-term group savings with employer match using our Wealthsimple for Business platform
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
• 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
• A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)

Company Overview
• Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://www.wealthsimple.com.

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