Digital Marketing Specialist

Merchology is a leading eCommerce retailer specializing in B2B sales of co-branded merchandise. The Digital Marketing Specialist will support marketing campaigns through content creation and cross-channel execution to enhance brand presence and drive customer acquisition.ResponsibilitiesSupport execution of multi-channel communication plans with direction from Marketing Manager including lookbook launches, ongoing campaigns, and seasonal initiatives across email, websites, social, paid, and print channelsCreate compelling messaging and content primarily for email, website, social, paid, and print channels (ex. LinkedIn newsletters, online articles, email copy)Help coordinate marketing efforts and create content that supports customer acquisition and retention in collaboration with the Sales and Ecommerce teamsPartner closely with Product Strategy, Brand Activation, and Customer Success teams to develop communications materials to support cross-functional initiatives, including both broad marketing initiatives and targeted account-based effortsDevelop an understanding of the CRM lead lifecycle to support lead tracking, campaign coordination, and updates to marketing channels (ex. Automated email programs)Support website content updates (ex. articles) and SEO/GEO initiatives that improve Merchology’s organic visibility to help drive qualified traffic to Merchology.comReport on marketing performance metrics across channels, primarily email, social, and lead activity, to monitor communication effectiveness using performance dataSkillsBachelor's degree in marketing, communications, English, or a related field0-2 years of experience in digital marketing, communications, or a similar roleExcellent written and verbal communication and storytelling skills, with the ability to articulate complex ideas, collaborate effectively with cross-functional teams, and tailor messaging across channelsExperience executing communication plans for campaigns and cross-functional initiativesStrong understanding of digital marketing channels and content best practicesFamiliarity with marketing tools such as CRM systems, email marketing platforms, and CMSAbility to thrive in a fast-paced environment, manage multiple priorities independently, and adapt to new content trendsProactive, enthusiastic self-starter with a creative approach to problem solvingAbility to successfully contribute and collaborate in both in-person and remote work environmentsExperience with HubSpot and ShopifyBenefitsGenerous PTO (18 days per year)8 company-paid holidaysHybrid work schedule for select departments40 hours of paid volunteer time401(k) with matchMedical and dental insurance options, FSA, and HSA (with company HSA match), Critical Illness and Hospital Indemnity, Short- and Long-Term disability insurance optionsCompany-paid life insuranceCompany-sponsored social eventsPremium brand partner discountsEmployee-led CommitteesCompany OverviewMerchology is a USA based company which produces custom embroidered corporate clothing and logo gifts. It was founded in 2013, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 201-500 employees. Its website is http://merchology.com.



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