VP Marketing, London

Own the Strategy. Execute at Speed. Scale What Works. About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness. Your work will shape how millions of users perceive, engage, and trust our platform. You’ll drive high-growth campaigns and help scale marketing across multiple countries. You’ll bring structure, creativity, and accountability to a high-performance environment. What You’ll Do Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA). Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more. Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions. Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging. Shape and evolve the BJAK brand voice and positioning across platforms. Manage creative production with internal teams and external agencies/freelancers. Analyze data and market trends to generate insights and strategic improvements. Collaborate with product, design, sales, and data teams to align marketing with business goals. Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions. Support go-to-market (GTM) efforts for new products and features. You’ll Thrive Here If You… Are a doer — you roll up your sleeves and execute with speed and precision. Know how to lead a team and work cross-functionally with creative, product, and tech. Make decisions based on data, not opinion. You optimize for impact. Are obsessed with outcomes — whether it’s sign-ups, revenue, or engagement. Are comfortable with ambiguity and bring structure and momentum through action. Move fast, think creatively, and adapt quickly when things don’t go as planned. Think like an owner and are willing to go the extra mile when needed. What You Bring 4–7 years of experience in marketing, with exposure to both strategic planning and execution. Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership. Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM. Ability to lead creative production across digital formats — video, static, and copywriting. Strong data literacy — you can analyze results and translate them into clear decisions. Experience managing budgets, agencies, and external vendors. Excellent communication, project management, and stakeholder engagement skills. Based in London with remote/hybrid work flexibility . Nice to Have Experience in high-growth tech or fintech environments. Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc. Background in brand development, influencer partnerships, or event marketing. Experience managing or mentoring junior marketers or specialists. What You’ll Get Competitive compensation with performance bonuses. Ownership of high-impact marketing campaigns with regional exposure . A fast-growth environment where your work moves the needle. Hybrid work flexibility with high autonomy and clear accountability. A chance to shape the future of a leading Southeast Asian fintech brand. Our Team & Culture We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline. If you care deeply about marketing that performs and want to work in a startup where your work is seen, felt, and celebrated, this is your team. Location Requirement Based in the UK Compensations Range £90,000 – £110,000 base salary per annum Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.