SEO Specialist (Remote US)
Primary Responsibilities /Accountabilities/ Essential Functions: • Own SEO performance for assigned verticals and content types. • Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities. • Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture). • Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals • Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time. • Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links. • Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress. • Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals. • Report on SEO performance trends and provide actionable insights during regular updates. • Other duties as assigned. Equipment Used and Responsibility • Strong understanding of technical SEO, keyword strategy, and content optimization. • Experience using SEO tools such as bolthires Search Console, bolthires Analytics, SEMrush, Ahrefs, Screaming Frog, or similar. • Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently. • Comfort interpreting data, identifying patterns, and drawing actionable conclusions. • Ability to communicate effectively with technical and non-technical stakeholders. • Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS. • Understanding of how SEO integrates with CRO, UX, and web development processes. Supervisory Responsibilities May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers. Experience/ Education • Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered. • 2–5 years of hands-on SEO experience, ideally in a mid-level or specialist role. • Background in managing SEO within large-scale websites or multi-departmental organizations. • Must be able to pass pre-employment background screen. Physical Requirements: • Sitting: 6-7 hours a day • Standing: 1-2 hours a day • Walking: 1-2 hours a day • Lifting: Occasionally • Carrying: Rarely • Pushing: Rarely • Bending: Rarely • Squatting: Rarely • Kneeling: Rarely • Climbing: Rarely • Reaching: Occasionally • Grasping: Frequently • Fine Eye to Hand Coordination: Continuously • Driving: Rarely • Work Environment: Remote Apply tot his job Apply tot his job