Senior Digital Marketing Specialist SEO Specialist
About the position Responsibilities • Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions • Research keywords to identify organic opportunities for search visibility • Track organic and paid search visibility against direct and indirect competitors • Optimize web content to align with paid and organic opportunities • Identify and leverage on- and off-site tactics to improve organic search visibility • Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts • Report on organic and paid search performance • Track current search trends and identify opportunities to increase organizational visibility • Act as the business' SEO and SEM subject matter expert Requirements • Bachelor's degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience • 3+ years in search optimization or search marketing role, preferably in a global organization • Experience in a healthcare or tech company a plus • Experienced in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.) • Experience working with contemporary content management systems, Sitecore preferred • Experience with Google Webmaster Tools and Google Analytics Benefits • Medical, Dental, & Vision Plans • 401(k) • FSA/HSA • Commuter Benefits • Tuition Assistance Plan • Vacation and Sick Time • Paid Parental Leave Apply tot his job