Retail Media Strategist
Job title: Retail Media Strategist in Culver City, CA at Direct Agents
Company: Direct Agents
Job description: Direct Agents is looking for a highly strategic and results-driven Retail Media Strategist to lead growth planning and execution across key marketplace and direct-to-consumer accounts. As an Integrated omni-channel partner, you’ll play a pivotal role in developing innovative e-commerce strategies, optimizing digital shelves, and uncovering opportunities to drive incremental sales across both paid and organic channels.This LA (Culver City) based role has a competitive salary range of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.YOUR ROLE WILL INCLUDE:
Strategic Account Leadership: Own the holistic ecommerce strategy for top-tier clients. Drive integrated plans that span media, SEO, product page optimization, across marketplaces and DTC.
Marketplace & Owned Site Growth: Shape go-to-market strategies for Amazon, Walmart, Target, and Shopify sites. Forecast revenue growth, identify white space opportunities, and tailor strategies for each platform’s unique algorithms and audience behaviors.
Product Detail Page Optimization & Organic Growth: Lead content optimization strategies that improve search rank and conversion. Prioritize SEO-driven tactics, keyword research, and conversion rate improvements across Amazon, Walmart, Target, and Shopify product pages.
Retail Media Planning & Forecasting: Guide efficient, full-funnel media strategies using Amazon Ads, Walmart Connect, Meta, TikTok, and Roundel to support business goals, from awareness to purchase.
Emerging Marketplace Strategy: Build and iterate frameworks for marketplace expansion and emerging channels (e.g., Instacart, TikTok Shop), ensuring our clients remain ahead of the curve.
Data & Insights: Use tools like Google Analytics, Helium10, Amazon Brand Analytics, and JungleScout to extract actionable insights. Build strategies around data to optimize for KPIs like ROAS, TACoS, and share of voice.
Integrated, Omni-Channel, Client Strategy Partner: Act as a strategic advisor to brand partners, aligning plans with business objectives, educating clients on ecommerce best practices, and refining tactics based on performance and evolving goals.
Continuous Learning: Stay ahead of the ecommerce curve by actively tracking shifts in platform algorithms, advertising capabilities, and consumer behavior.
YOUR BACKGROUND:
Strategic Ecommerce Experience: 2–3 years of experience developing and executing ecommerce strategies across Owned Commerce (Shopify, DTC sites), Amazon, Walmart, and Target. Proven ability to drive growth across both paid and organic channels.
Content & SEO Expertise: Demonstrated success in PDP content strategy, SEO optimization, and improving organic rankings and conversion metrics (e.g., unit session %, detail page traffic).
Media & Forecasting Acumen: Strong grasp of full-funnel media strategy and forecasting across platforms like Amazon Ads, Meta, and TikTok.
Walmart Connect, Roundel are nice to haves
Platform Proficiency: Familiarity with Seller Central, with Vendor Central as a nice to have.
Deep understanding of nuances between first- and third-party relationships and how to leverage them.
Advanced Tool Usage: Hands-on experience with tools like Helium10, JungleScout, Google Analytics, and Amazon Brand Analytics. Capable of translating data into actionable insights.
Autonomous & Strategic Thinking: Proactive problem-solver with a strong ability to work independently, identify growth opportunities, and adjust tactics in fast-moving ecommerce environments.
Communication Skills: Strong client-facing communicator, with the ability to present strategies, justify decisions with data, and influence stakeholders across both internal and external teams.
Continuous Learner: Passionate about staying ahead of platform changes, algorithm shifts, and emerging channel opportunities to keep strategies fresh and competitive.
WHY DIRECT AGENTS We are a leading digital marketing agency specializing in e-commerce media, managing Owned Commerce (Websites), Amazon, Walmart, Target, and Social Commerce (TikTok, Meta). We help brands grow by developing data-driven strategies across digital shelves that maximize visibility, conversions, and long-term profitability.Work-Life Balance
4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
Remote Flexibility: Work from anywhere options based on seniority
Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
Career Development: Shape your path through mentorship, training programs, and direct access to leadership
Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Powered by JazzHR
Expected salary: $85000 - 95000 per year
Location: Culver City, CA
Apply for the job now!
Apply Now
Company: Direct Agents
Job description: Direct Agents is looking for a highly strategic and results-driven Retail Media Strategist to lead growth planning and execution across key marketplace and direct-to-consumer accounts. As an Integrated omni-channel partner, you’ll play a pivotal role in developing innovative e-commerce strategies, optimizing digital shelves, and uncovering opportunities to drive incremental sales across both paid and organic channels.This LA (Culver City) based role has a competitive salary range of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.YOUR ROLE WILL INCLUDE:
Strategic Account Leadership: Own the holistic ecommerce strategy for top-tier clients. Drive integrated plans that span media, SEO, product page optimization, across marketplaces and DTC.
Marketplace & Owned Site Growth: Shape go-to-market strategies for Amazon, Walmart, Target, and Shopify sites. Forecast revenue growth, identify white space opportunities, and tailor strategies for each platform’s unique algorithms and audience behaviors.
Product Detail Page Optimization & Organic Growth: Lead content optimization strategies that improve search rank and conversion. Prioritize SEO-driven tactics, keyword research, and conversion rate improvements across Amazon, Walmart, Target, and Shopify product pages.
Retail Media Planning & Forecasting: Guide efficient, full-funnel media strategies using Amazon Ads, Walmart Connect, Meta, TikTok, and Roundel to support business goals, from awareness to purchase.
Emerging Marketplace Strategy: Build and iterate frameworks for marketplace expansion and emerging channels (e.g., Instacart, TikTok Shop), ensuring our clients remain ahead of the curve.
Data & Insights: Use tools like Google Analytics, Helium10, Amazon Brand Analytics, and JungleScout to extract actionable insights. Build strategies around data to optimize for KPIs like ROAS, TACoS, and share of voice.
Integrated, Omni-Channel, Client Strategy Partner: Act as a strategic advisor to brand partners, aligning plans with business objectives, educating clients on ecommerce best practices, and refining tactics based on performance and evolving goals.
Continuous Learning: Stay ahead of the ecommerce curve by actively tracking shifts in platform algorithms, advertising capabilities, and consumer behavior.
YOUR BACKGROUND:
Strategic Ecommerce Experience: 2–3 years of experience developing and executing ecommerce strategies across Owned Commerce (Shopify, DTC sites), Amazon, Walmart, and Target. Proven ability to drive growth across both paid and organic channels.
Content & SEO Expertise: Demonstrated success in PDP content strategy, SEO optimization, and improving organic rankings and conversion metrics (e.g., unit session %, detail page traffic).
Media & Forecasting Acumen: Strong grasp of full-funnel media strategy and forecasting across platforms like Amazon Ads, Meta, and TikTok.
Walmart Connect, Roundel are nice to haves
Platform Proficiency: Familiarity with Seller Central, with Vendor Central as a nice to have.
Deep understanding of nuances between first- and third-party relationships and how to leverage them.
Advanced Tool Usage: Hands-on experience with tools like Helium10, JungleScout, Google Analytics, and Amazon Brand Analytics. Capable of translating data into actionable insights.
Autonomous & Strategic Thinking: Proactive problem-solver with a strong ability to work independently, identify growth opportunities, and adjust tactics in fast-moving ecommerce environments.
Communication Skills: Strong client-facing communicator, with the ability to present strategies, justify decisions with data, and influence stakeholders across both internal and external teams.
Continuous Learner: Passionate about staying ahead of platform changes, algorithm shifts, and emerging channel opportunities to keep strategies fresh and competitive.
WHY DIRECT AGENTS We are a leading digital marketing agency specializing in e-commerce media, managing Owned Commerce (Websites), Amazon, Walmart, Target, and Social Commerce (TikTok, Meta). We help brands grow by developing data-driven strategies across digital shelves that maximize visibility, conversions, and long-term profitability.Work-Life Balance
4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
Remote Flexibility: Work from anywhere options based on seniority
Family Support: Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
Modern Tech Setup: MacBook Pro and premium software tools
Innovation & Growth
AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
Career Development: Shape your path through mentorship, training programs, and direct access to leadership
Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Powered by JazzHR
Expected salary: $85000 - 95000 per year
Location: Culver City, CA
Apply for the job now!
Apply Now