Retail Media Manager

This is a remote full-time position with the ability to work from anywhere in the US.About The Barcode Group: The Barcode Group is a dynamic, full-service retail agency bridging brands and retailers across both physical and digital marketplaces. Our team brings decades of expertise with leading retailers such as Walmart, Target, Amazon, Sam’s Club, Costco, and BJ’s, spanning more than 170 product categories. We thrive on strong, lasting relationships—with our clients and our teams alike. Our approach centers on hiring top talent, investing in professional development, and fostering a culture where each team member is empowered to succeed. Here, you’ll find the space to showcase your entrepreneurial spirit, help shape strategic direction and make a real impact on results.Position Overview: We are seeking a highly motivated and data-driven Retail Media Manager to lead the strategy, execution, and optimization of our retail media campaigns across major retail platforms (e.g., Amazon, Walmart Connect, Target Roundel, Instacart and more). This role will be critical in driving digital shelf visibility, sales performance, and return on ad spend (ROAS) across our retail partners.Key Accountabilities:Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and othersOwn end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysisCollaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendarsMonitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholdersPartner with retail media networks and third-party tools to enhance campaign executionStay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practicesManage relationships with external agencies or platform reps, where applicableRequired Skills and Experience:3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerceHands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platformsStrong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboardsKnowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metricsAbility to manage multiple campaigns across different platforms and categoriesExperience working in a fast-paced, cross-functional environmentFamiliarity with DSPs, retail media attribution, and omnichannel strategies is a plusBonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion

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