[Remote] Vice President of Marketing (DocUpdate)

Note: The job is a remote job and is open to candidates in USA. Impiricus is a company focused on building a physician network that enhances healthcare delivery. They are seeking a Vice President of Marketing to define and scale the DocUpdate brand, creating a movement that resonates with clinicians and fosters community engagement.ResponsibilitiesDefine and evolve the DocUpdate brand as the company scalesBuild a culturally relevant healthcare brand clinicians genuinely want to be associated withShape messaging across every touchpoint while preserving trust and clinical credibilityEnsure the brand consistently reflects our physician-first identity and voiceTranslate complex healthcare workflows into clear, compelling storytellingBuild a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcareDevelop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and videoCreate a scalable content engine around founder insights, physician advocacy, innovation, and access to careHelp position DocUpdate as the trusted voice connecting clinicians, industry, and patient accessOwn clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketingWork with team to scale physician acquisition efficiently while maintaining brand quality and trustProvide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platformsSupport full-funnel growth systems with strong attribution and performance analyticsDrive app downloads, clinician verification, activation, and retentionExpand and strengthen the DocUpdate physician community and advisory networkCreate programs that increase engagement, loyalty, referrals, and clinician advocacyDevelop meaningful clinician experiences online and in-personBuild community initiatives that feel premium, valuable, and relationship-driven — not transactionalHelp physicians feel connected to each other, not just to the productOwn DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiencesCreate healthcare experiences people genuinely want to attendElevate DocUpdate’s physical presence at conferences and industry gatheringsBuild experiences that strengthen community, trust, and word-of-mouth growthLead content strategy across video, social, editorial, email, podcasts, physician stories, and campaignsBuild highly shareable content clinicians actually engage withOversee creative direction and maintain exceptional brand standardsDevelop campaigns that feel modern, intelligent, human, and clinically groundedCreate viral product launches and moments that earn attention organicallyRecruit and lead a high-performing modern marketing teamBuild a culture of creativity, speed, accountability, and tastePartner closely with product, partnerships, operations, and leadershipBring structure and prioritization to a fast-moving organizationSkills7+ years in marketing, brand, growth, or community leadershipExperience building culturally relevant brands with passionate communitiesProven success leading multi-channel acquisition and growthStrong background across: Paid media, Organic social, Influencer strategy, Community building, Lifecycle marketing, Content strategy, Experiential/events, Product launchesExperience scaling consumer, membership, creator-led, or community-driven brandsExceptional communication and storytelling instinctsStrong creative judgment and brand tasteAnalytical enough to understand performance metrics without becoming purely performance-drivenA high-growth consumer brandA membership/community companyA modern wellness or lifestyle brandA creator-led media brandA disruptive SaaS company known for storytelling and product marketingA healthcare company that broke through culturally, not just commerciallyBonus points if you have experience marketing to physicians or highly credentialed professional audiencesBenefitsMedical, dental, and vision coverage for you and your dependents + on-demand healthcare conciergeHSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)100% paid short- and long-term disability, plus life and AD&D insuranceFlexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your wayPaid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.We’ll ship you the gear you need to create a comfortable workspace at home.401(k): Save for your future with tax advantages (and company match!)Company OverviewImpiricus provides a digital network and platform that connects physicians and industry. It was founded in 2021, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is https://impiricus.com/.