[Remote] Sr Marketing Specialist, Pipeline Development

Note: The job is a remote job and is open to candidates in USA. Aledade, Inc. is a public benefit corporation focused on empowering independent primary care. The Sr Marketing Specialist, Pipeline Development will lead strategic account development initiatives, design and optimize account-based marketing strategies, and influence business operations through targeted marketing efforts.ResponsibilitiesDirects the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-makingLeads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategiesExercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocolsIndependently develops content strategies and tactical execution plans tailored to complex buying committeesMakes strategic pivots to campaign methodologies based on objective data and market trendsEstablishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growthIdentifies, engages, and maps key stakeholders using persona mapping and market researchDrives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunityShares market insights and recommendations with leadership and cross-functional teamsDesigns, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business developmentAdvises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organizationTracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategyRecommends and implements strategic pivots and process changes that impact company objectives and market shareSkillsBachelor's degree in Business, Marketing, Healthcare Administration, or related fieldAt least 6 years of experience in sales, business development, or related roles in the healthcare industryProven track record in leveraging account-based marketing tactics to generate leads within complex sales environmentsDemonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care modelsExceptional communication and negotiation skills with the ability to build and nurture long-term professional relationshipsHigh level of organization and time management skills, enabling effective prioritization in a fast-paced environmentExperience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring successProactive and adaptable approach, thriving in dynamic and evolving market landscapesBenefitsFlexible work schedules and the ability to work remotely are available for many rolesHealth, dental and vision insurance paid up to 80% for employees, dependents and domestic partnersRobust time-off plan (21 days of PTO in your first year)Two paid volunteer days and 11 paid holidays12 weeks paid parental leave for all new parentsSix weeks paid sabbatical after six years of serviceEducational Assistant Program and Clinical Employee Reimbursement Program401(k) with up to 4% matchStock optionsCompany OverviewAledade is a physician-led public benefit corporation and national leader in value‑based care. It was founded in 2014, and is headquartered in Bethesda, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://www.aledade.com.