[Remote] Senior Product Marketing Manager - GTM

Note: The job is a remote job and is open to candidates in USA. Boulevard is a client experience platform for appointment-based self-care businesses, empowering customers to enhance client experiences. The Senior Product Marketing Manager (GTM) will define and execute go-to-market strategies for AI-powered capabilities, shaping product positioning and driving adoption across the customer base.ResponsibilitiesOwn the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impactSynthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to marketDevelop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clientsPartner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutterEnable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoptionIdentify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teamsBe the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goalsClose the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes nextRepresent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leaderSkills5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiativesDemonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets built and how it integrates into the broader platform experienceStrong platform-level positioning instincts in vertical SaaS. You've built cohesive market narratives across a core platform and its vertical offeringsSharp strategic thinking and judgment. You form clear points of view, use data to back them up, and know how to influence without authorityProven ability to develop and execute integrated go-to-market strategies that drive measurable adoption and revenue outcomesA high bar for craft, with strong instincts for what good looks like across messaging, content, and creative executionThe ability to build trusted relationships and lead through influence in a fast-moving environmentExperience in vertical SaaS, especially self-care (medspa, salon, or spa)Background marketing growth products like CRM, marketing automation, or customer engagement toolsFamiliarity with SMB through to enterprise businesses in service or appointment-based industriesBenefitsA 401(k) match plus dental, medical, vision, and life insurance.Flexible vacation day policy.Fully remote so you can choose where you want to work.You’ll receive a work from home stipend every month.Family planning resources and specialized support programs.Equity: get ahead on the ground floor and grow with Boulevard.Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.Company OverviewBoulevard provides beauty and wellness businesses with tools for booking, payments, marketing, and client relationship management. It was founded in 2016, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://joinblvd.com.