[Remote] Business Development Specialist

Note: The job is a remote job and is open to candidates in USA. Lazer Logistics is the industry leader in third-party yard management services, committed to customer satisfaction and employee development. The Business Development Specialist will support the Sales team by conducting market research, generating leads, and managing customer data to enhance outreach strategies and drive growth.ResponsibilitiesCollect publicly available industry reports and articles to build resources for reporting on industry trends, competitor activity, and targeted customer activityConduct ad-hoc secondary research on industry, markets, customers, and competitors for senior executives, marketing, and strategy teamsAnalyze industry trends, competitor activities, and prospective client needs to tailor outreach strategiesPerform business analysis and modeling of market size, growth, pricing, labor costs, and strategySupport the sales pipeline with qualified leads to meet annual growth goalsDevelop standard and unique methods to build prospect lists, conduct direct calling or marketing campaigns to increase awareness and capabilities of Lazer LogisticsApply Lead Qualification value codes (5-point scale) and forward leads to the Sales TeamInteract with internal functional teams and external customers and vendors to identify business needs and solutions to meet those needsVetting prospects to ensure they have the need, budget, and authority to purchase, turning raw leads into qualified opportunitiesCreate value statements for use in presentations, marketing campaigns, and talking points when interacting with potential customersSupport Sales in identifying and contacting potential customers who fit the company's ideal customer profile (ICP) via phone, email, and social mediaBuild, cleanse and update customer and lead data in Salesforce CRM to ensure quality information for reportingMaintaining accurate records of all outreach activities and prospective interactions in a Customer Relationship Management (CRM) tool like SalesforceConduct analysis of the success of the Lead program and make changes to improve resultsGenerate weekly and monthly reports of qualified leads to total contacts to measure effectiveness of target lists and resulting in new businessPromote a business partner and ownership mindset to the team to prioritize customer service excellence, adaptability and resilience to change and continuous improvementOther tasks as assignedSkillsStrong sales, analytical, and research capabilitiesAbility to synthesize competitive market dataExperience in conducting market research and analysisExperience in lead generation and pipeline supportFamiliarity with Salesforce CRM or similar CRM toolsAbility to interact with internal functional teams and external customers and vendorsExperience in vetting prospects to ensure they have the need, budget, and authority to purchaseAbility to create value statements for presentations and marketing campaignsExperience in maintaining accurate records of outreach activitiesAbility to generate reports and analyze the success of lead programsBenefitsGeneral BenefitsCompany OverviewLazer Logistics is a logistics company that provides yard spotting, yard shuttle, and trailer services. It was founded in 1996, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 5001-10000 employees. Its website is https://www.lazerlogistics.com.