[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Campminder is a company that has built a platform trusted by program leaders and families for over 20 years. As the first Senior Product Marketing Manager, you will establish the product marketing function, develop market messaging, and lead go-to-market strategies for AI-powered features to enhance customer engagement and satisfaction.ResponsibilitiesWork closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycleOwn the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messagingManage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes outDevelop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about stayingLead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audienceSystematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over timeSkillsExperience developing segment-specific messaging for a vertical or relationship-driven market — you understand that the right message for a new prospect is different from the one that keeps a long-tenured customer feeling confidentA track record of bringing technical or AI-powered products to market for non-technical buyers — you know how to make new technology feel useful and trustworthy, not overwhelmingComfort building in ambiguity — you've operated in environments where the function didn't fully exist yet, and you know how to set your own agenda, prioritize ruthlessly, and create structure without waiting for permissionA genuine instinct for cross-functional partnership, especially with marketing — you know how to build bridges, share ownership of the narrative, and move fast without creating frictionThe ability to craft 'here's where we're going' messaging with clarity and credibility — you don't need everything to be finished to write a story that builds trustThe ability to defend positioning decisions with evidence — you know how to ground messaging strategy in data and customer insight, and you're comfortable holding that line even when others have strong opinions about how the story should be toldExperience working across product, sales, and customer success without formal authority — you pull insight from every direction and bring coherence to itBenefitsParticipation in our Annual Bonus Program with eligibility for $7,000 bonusCampminder's Flexible Working Location: Our employees have the option to work 100% remotely within the United States or their choice of days at home and at our office in Boulder, Colorado.Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plansAbility to choose where you work - remotely, in the office, or a mix!A variety of resources to support mental health and emotional well-being12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care401(k) with 4% company matchingTrust-Based (flexible) PTO (and yes, we use it!)$900/year wellness allowanceCompany-paid subscriptions, training, and support for using AI professionally and personally. We have a team dedicated to enabling our AI capabilities for our team members and our customers!Company OverviewCampMinder is a web-based camp management and communication system designed by former campers, staff, and you - the camp professional. It was founded in 2001, and is headquartered in Boulder, Colorado, USA, with a workforce of 51-200 employees. Its website is http://www.campminder.com.