[Remote] Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing Job Details | New York Life Insurance Co

Note: The job is a remote job and is open to candidates in USA. New York Life is a Fortune 100 mutual company with a 180-year legacy of purpose and integrity. They are seeking a Senior Content Model Specialist to govern and evolve their enterprise content model, ensuring it aligns with AI-readiness, SEO, and multi-channel publishing needs while collaborating with various teams to support content delivery at scale.ResponsibilitiesOwn the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisionsManage model versioning, change requests, and deprecation protocolsEstablish and enforce modeling standards and naming conventions across teamsPartner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layerWrite and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirementsRead and interpret API payloads and JSON responses to validate content delivery and inform model decisionsWork with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readableAlign metadata standards with search and AI discoverability goalsIntegrate schema.org and structured data patterns to advance AI search readiness and organic performanceDevelop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standardsCommunicate content model decisions clearly across marketing, technology, and enterprise stakeholdersServe as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital propertiesMonitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving modelSkillsDeep understanding of content modeling principles, structured content, and headless CMS architectureProficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needsFamiliarity with API concepts to support platform configurations and engage with engineering on API contracts and content deliveryExperience with schema.org, structured data, and SEO best practices as they relate to content architectureStrong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiencesExcellent communicator and collaborator; able to bridge technical and marketing perspectivesSelf-starter who balances strategic thinking with hands-on execution in complex, evolving environmentsBachelor's Degree, or equivalent5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibilityDemonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plusProven ability to author governance frameworks, content standards, and technical documentationExperience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutionsBenefitsOvertime eligible: ExemptDiscretionary bonus eligible: YesSales bonus eligible: NoEmployees are eligible for an annual discretionary bonusEmployees may also be eligible to participate in an incentive programWe provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programsCompany OverviewFor over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. It was founded in 1845, and is headquartered in Leawood, Kansas, USA, with a workforce of 10001+ employees. Its website is https://www.newyorklife.com/amn.Company H1B SponsorshipNew York Life has a track record of offering H1B sponsorships, with 19 in 2026, 148 in 2025, 99 in 2024, 85 in 2023, 77 in 2022, 48 in 2021, 65 in 2020. Please note that this does not guarantee sponsorship for this specific role.