[Remote] Product Marketing Manager, Prediction Markets

Note: The job is a remote job and is open to candidates in USA. Coinbase is a leading company focused on increasing economic freedom and is seeking a Product Marketing Manager for their Prediction Markets team. The role involves owning the voice of the customer, developing growth strategies, leading go-to-market strategies for product launches, and measuring the performance of marketing initiatives.ResponsibilitiesOwn the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and moreDevelop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentivesLead go-to-market strategy for product and feature launches such as parlays, from planning through executionMeasure and report on the performance of product marketing initiatives to inform ongoing strategyThink big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictionsSkills5+ years of marketing experience within the trading/crypto or FinTech spaceDemonstrated track record of ideating and implementing growth strategies on productsDemonstrated track record of creating customer segmentation and insightsAdvanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisionsDemonstrated ability to collaborate effectively across multiple teams to drive go-to-market executionUtilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and qualityBenefitsTotal compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))Company OverviewCoinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It is a sub-organization of Coinbase. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.