[Remote] Product Marketing Manager, Enterprise Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. ezCater is the #1 food tech platform for workplaces in the US. The company is seeking a Product Marketer to support their Admin Financial Workflow products within Enterprise Accounts, focusing on invoicing, billing, payments experience, and expense & procurement integrations.ResponsibilitiesOwn pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrationsDefine and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholdersCompetitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partnersSupport product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansionPartner with Product and Design to influence roadmap priorities with customer, market, and data-driven insightsEnable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidentlyMeasure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retentionAct as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablementSkills5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releasesProven track record developing positioning and go-to-market strategies for corporate / enterprise audiencesExperience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutionsDemonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimizationHands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually usesCompetitive intelligence & differentiation experience in B2B softwareComfort working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motionsStrong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plansEqual parts creative storyteller and analytical thinker, with a 'figure it out' ownership mindset and comfort operating independently in ambiguous, evolving spacesAbility to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicableBenefitsStock options that you’ll help make worth a lot12 paid holidaysFlexible PTO401K with ezCater matchHealth/dental/FSALong-term disability insuranceMental health and family planning resourcesRemote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and officeA tremendous amount of responsibility and autonomyWicked awesome co-workersEmployee meal program (and many more goodies) when you’re in our officeCompany OverviewEzCater is an online catering marketplace that allows individuals to order food from local caterers. It was founded in 2007, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.ezcater.com.