[Remote] Product Marketing Director (AI Workforce, Insights & Analytics)

Note: The job is a remote job and is open to candidates in USA. RealPage, Inc. is seeking a Director of Product Marketing to drive growth and customer adoption for their Agentic AI solutions in the Multifamily real estate industry. The role involves strategic partnership across various teams to launch innovative products and create impactful marketing collateral.ResponsibilitiesGo-to-Market Programs: Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teamsProduct Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof pointsMarketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessmentsSales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiationVoice of the Customer: Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholdersMarketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leadsCompetitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor levelDigital Journey Design: Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cyclesProduct Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address customer needs. Drive clarity around market trends, customer needs, and industry best practicesProduct Launch Leadership: Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improveSkills~10 years of experience in B2B SaaS product marketingMastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market researchTrack record of building strong relations with product management, sales, and cross-functional teamsExcellent communication, storytelling, and presentation skillsStrong project management skills to plan and execute multiple workstreams simultaneouslyBachelor's degree in marketing, business, computer science, or engineeringAn MBA is a plus but not requiredPrior experience launching AI-based products is a plus but not requiredExperience marketing software solutions in Multifamily property management is a plus but not requiredBenefitsHealth, dental, and vision insurance.Retirement savings plan with company match.Paid time off and holidays.Professional development opportunities.Performance-based bonus based on position.Company OverviewRealPage is the leading global provider of AI-enabled software platforms to the real estate industry. It was founded in 1998, and is headquartered in Richardson, Texas, USA, with a workforce of 5001-10000 employees. Its website is https://www.realpage.com.Company H1B SponsorshipRealPage, Inc. has a track record of offering H1B sponsorships, with 10 in 2025, 19 in 2024, 11 in 2023, 11 in 2022, 17 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.