[Remote] Performance Marketing Manager, Digital

Note: The job is a remote job and is open to candidates in USA. Podium is a company that leverages AI technology to assist local businesses in maximizing revenue through effective communication. They are seeking a Performance Marketing Manager to lead and enhance their digital advertising initiatives across platforms like Meta and Google, focusing on driving performance targets and optimizing full-funnel conversion.ResponsibilitiesOwn performance end-to-end. Drive pipeline and revenue against vertical SMB targets across Meta and Google (branded). You own the budget, the strategy, and the numberBuild, don’t maintain. Stand up evergreen programs from a nascent starting point and prove out new verticals, audiences, and channels through structured pilotsLead creative strategy and execution. Concept, brief, and actively create or edit ad creative (CapCut, AI tools, UGC, testimonials) to maintain high creative velocity. Run a structured testing framework across hooks, formats, messaging, and audiencesOptimize the full funnel. Continuously tune bidding, targeting, landing pages, and CRO. Diagnose conversion at every stage from lead to MQL to pipeline to revenueGet in the weeds with sales. Work account by account to troubleshoot lead quality, unblock stalled deals, and creatively solution around where the program needs a pushBring analytical rigor. Build your own dashboards and pivot tables. Distill complex performance data into clear, executive-ready narratives for leadership and finance stakeholdersDocument and scale what works. Turn one-off wins into repeatable plays. Write things down. Share learnings broadlySkills4–7+ years of performance/growth marketing experience, with at least 3 years directly managing paid social campaigns hands-on-keyboard (Meta required; LinkedIn, TikTok, Reddit, YouTube a plus)B2B experience strongly preferred. You understand the nuances of pipeline, MQL→SQL conversion, sales-led close motions, and multi-touch attributionTrack record of building paid social programs from the ground up, not just optimizing mature onesExpertise in the mechanics of media buying: targeting, creative launches, ad operations, testing structures, incrementality, and campaign diagnosticsHighly proficient in analytics tools (Looker, Tableau, Excel/Sheets; SQL a plus). You build your own pivots and dashboards to find insights, not wait for themStrong creative instincts. You can brief creative, edit creative, and recognize what will perform before it runsExcellent communicator who can distill complex data into strategic insights for executive and finance stakeholdersBias toward action. You'd rather ship a v1 test today than perfect a brief for two weeksComfortable getting in the weeds with sales: troubleshooting accounts, working leads, and helping close deals where the program needs a pushHands-on experience implementing and troubleshooting MarTech tracking (pixels, server-side tracking, GTM, conversion APIs) is a strong plusCompany OverviewPodium is a customer communication platform for businesses who interact with customers on a local level. It was founded in 2014, and is headquartered in Lehi, Utah, USA, with a workforce of 1001-5000 employees. Its website is https://www.podium.com.