[Remote] Paid Media Director (Social)

Note: The job is a remote job and is open to candidates in USA. Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. The Director, Paid Media Services will define the strategic direction for paid media across key channels, ensuring the offering is competitive and delivers high-impact results for clients.ResponsibilitiesDefine and evolve the Paid Media strategy across Enterprise & Mid Market campaigns, ensuring strategy and execution work in lockstep to deliver exceptional performance and an elevated client experiencePartner with VP, Paid Media to shape go-to-market positioning and packaging of paid media servicesPlay a key role in new business development—supporting proposals, crafting media strategies, and contributing to pitch narrativesIdentify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect) to expand our offering and drive incremental revenueEstablish strategic frameworks for how we approach channel mix, budget allocation, and performance optimization across clientsLead client calls to explain and position campaign strategy, testing frameworks and results as needed for high importance SBR meetings (with support from paid lead on each campaign)Set the strategic direction for campaign planning, activation, and optimization—ensuring teams are aligned to best practices and performance standards, providing leadership to Senior Paid Media ManagersDefine and standardize advanced measurement frameworks, including attribution models, incrementality testing, and in-platform vs. cross-channel measurement approachesDrive deeper integration of emerging and high-growth channels, including YouTube (full-funnel video strategy, creator + paid integration), CTV (measurement, audience strategy, and performance validation), Retail media (e.g., Walmart Connect) and commerce-driven media strategiesLead innovation in tracking infrastructure, including pixel strategy, server-side tracking, and tighter integration of Mavely & Affiliate offerings to demonstrate benefits of working with Later Paid Media given our positioning within a larger data driven ecosystemPartner with data teams to support new tool development including benchmarking and client facing dashboardsPartner cross-functionally with Client Services, Sales, Creative, and Strategy teams to deliver integrated media solutions that drive client growthAct as a senior escalation point for complex strategic challenges, particularly around performance, measurement, and channel mixCollaborate with leadership on resourcing, team structure, and capability gaps as the function scalesSet clear performance standards and KPIs across the Paid Media team, driving accountability and consistencyCoach and develop managers into strong strategic leaders, elevating the overall capability of the organizationFoster a culture of experimentation, learning, and continuous improvement across channels and tacticsLead initiatives that improve operational scalability, including process standardization, documentation, and knowledge sharingSkillsExperience in defining and evolving Paid Media strategy across Enterprise & Mid Market campaignsAbility to partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media servicesExperience in new business development, supporting proposals, crafting media strategies, and contributing to pitch narrativesAbility to identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect)Experience in establishing strategic frameworks for channel mix, budget allocation, and performance optimizationAbility to lead client calls to explain and position campaign strategy, testing frameworks and resultsExperience in setting the strategic direction for campaign planning, activation, and optimizationAbility to define and standardize advanced measurement frameworks, including attribution models and incrementality testingExperience in driving deeper integration of emerging and high-growth channelsAbility to lead innovation in tracking infrastructure, including pixel strategy and server-side trackingExperience in partnering with data teams to support new tool development including benchmarking and client facing dashboardsAbility to partner cross-functionally with Client Services, Sales, Creative, and Strategy teamsExperience acting as a senior escalation point for complex strategic challengesAbility to collaborate with leadership on resourcing, team structure, and capability gapsExperience in setting clear performance standards and KPIs across the Paid Media teamAbility to coach and develop managers into strong strategic leadersExperience in fostering a culture of experimentation, learning, and continuous improvementAbility to lead initiatives that improve operational scalability, including process standardization and documentationBenefitsAll permanent team members are eligible to participate in various benefits plans as part of their overall compensation packageCompany OverviewLater is the world’s first Social Revenue Platform It was founded in 2014, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 201-500 employees. Its website is http://www.later.com.