[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Eurofins BioPharma Product Testing North America is an international life sciences company that provides a range of analytical testing services. They are seeking a Marketing Manager to lead digital innovation, create content strategies, and manage website transformation to enhance their global presence.ResponsibilitiesOwn the end-to-end transition of our website and country sitesDefine site architecture, taxonomy, and content strategyWrite and optimize SEO-driven web content and metadataDesign and build pages in Umbraco CMS (v13)Manage redirects, analytics, and post-launch optimizationPartner with global teams on campaign URL updates and site governanceSupport launch and hypercare phase troubleshootingPlan and execute integrated marketing campaigns (digital & traditional)Own content strategy across web, blogs, and social mediaCreate compelling sales and promotional collateralAnalyze campaign performance and optimize strategiesSupport conferences, trade shows, and brand promotionsWork cross-functionally with global marketing and leadership teamsAlign campaigns with corporate branding and messagingPartner with country site owners to scale content internationallyContribute to a strong, consistent global brand identity for Eurofins PSSSkillsBachelor's degree in Marketing, Communications, or related fieldMinimum 5 years of business-to-business professional services marketing experienceProficiency in marketing tools and platformsProficient communication skills (both verbal and written)Experience developing social media campaigns generating leadsHighly organized with excellent time management skillsCreative mindsetAbility to travel up to 25%Experience with and/or knowledge of an insourcing model and/or recruiting servicesKnowledge of and/or experience working in the life sciences industryDirect sales lead generation experienceKnowledge of MS CRMBenefitsExcellent full time benefits including comprehensive medical coverage, dental, and vision optionsLife and disability insurance401(k) with company matchPaid vacation and holidaysCompany OverviewEurofins BioPharma Product Testing is the largest network of harmonized bio/pharmaceutical GMP product testing laboratories worldwide providing comprehensive laboratory services for the world's largest pharmaceutical, biopharmaceutical and medical device companies. It was founded in undefined, and is headquartered in Lancaster, Pennsylvania, US, with a workforce of 1001-5000 employees. Its website is https://www.eurofinsus.com/bpt.