[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Alopex is a rapidly growing remote care management organization transforming healthcare connections. They are seeking a strategic Marketing Manager to lead initiatives that enhance brand awareness, generate leads, and support sales growth in the Virtual Care Management market.ResponsibilitiesDevelop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagementCreate compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutionsPartner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline developmentBuild and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiativesDevelop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messagingCollaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materialsManage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoffMonitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategySupport conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturingDevelop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablementWork cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materialsMaintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement toolsAnalyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROIHelp build scalable marketing processes, content libraries, and campaign workflows that support company growthSkillsBachelor's degree in marketing, communications, business, healthcare administration, or related field4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based careExperience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferredFamiliarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population healthStrong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messagingProven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablementExcellent written, verbal, and interpersonal communication skillsStrong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materialsExperience with HubSpot or similar CRM and marketing automation platformsAbility to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teamsStrong project management, organizational, analytical, and problem-solving skillsKnowledge of HIPAA, healthcare privacy considerations, and professional communication standardsBenefitsFully remote role with flexibility and autonomyCompetitive compensation, benefits, and performance-based growth opportunitiesOccasional travel may be required for industry conferences, trade shows, client meetings, company meetings, or other business development activitiesCompany OverviewAlopex objective is to empower healthcare businesses with innovative, flexible care management technologies. It was founded in 2014, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 11-50 employees. Its website is https://www.alopexcare.com.