[Remote] Marketing Automation Manager - Remote

Note: The job is a remote job and is open to candidates in USA. Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. The Marketing Automation Manager will act as a strategic and technical subject matter expert across the marketing automation landscape, focusing on Salesforce Marketing Cloud, and will collaborate with internal stakeholders and external partners to translate marketing strategies into scalable, automated campaign journeys.ResponsibilitiesOptimize tools and technologies within the MarTech stack, especially Salesforce Marketing Cloud, Service Cloud and Sales CloudBuild and deploy sophisticated, multi-step automated campaigns across email, SMS, and web channels using Journey Builder, Automation Studio, and custom scriptingCreate and maintain dynamic emails and personalized experiences using AMPscript, SSJS, and HTML/CSSUse SQL to manage queries, build audiences, segment customer data, and enable advanced targeting strategies within Marketing CloudPartner with Brand Marketing, Digital Experience, and CRM teams to design and execute full-funnel customer journeysEnsure data-driven marketing execution by integrating analytics, testing, and segmentation strategies into every campaignDevelop robust QA and testing protocols for campaigns, automations, and dynamic content blocksPartner with Analytics and Data teams to access reporting systems and customer data sources; ensure accuracy and compliance with all customer-facing communicationsCollaborate with IT and data engineers on platform integrations, API connections, and data automation processesDevelop and deploy robust reporting and dashboards within Salesforce and Marketing Cloud to inform decision making and strategyMonitor, analyze, and optimize campaign performance across channels; recommend and deploy ongoing improvementsUtilize Zapier and Airtable for project management and workflow automationsCreate strong internal documentation and contribute to the development of process standardsProvide training and support to internal users and ensure adoption of marketing automation best practicesSupport the implementation, governance, and management of Contact and Lead record accuracy, deduplication, and lifecycle updates across Salesforce Sales Cloud, Marketing Cloud, and ZnodeMonitor, troubleshoot, and enhance cross-platform data syncing mechanisms, ensuring real-time alignment between CRM, ecommerce, and marketing automation systemsMaintain and govern data schemas, field mappings, and business logic for Contact and Lead objects, including opt-ins, preferences, and source attributionPartner with CRM and ecommerce stakeholders to continuously improve Lead-to-Contact conversion workflows, source tracking, and attribution logicServe as the subject matter expert for both Salesforce CRM and Marketing Cloud, applying platform expertise to administrative tasks (e.g., data model config, permissions, Contact Builder setup) and executional tasks (e.g., campaign building, audience queries, triggered sends)SkillsBachelor's degree in Marketing, Communications, Computer Science, or related3+ years of experience with Salesforce Marketing Cloud and Salesforce Sales Cloud3+ years of hands-on experience in a high-volume marketing automation roleDeep expertise in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio, and Contact Builder)Deep expertise in Salesforce Sales Cloud, with proven experience managing Contact and Lead objects, synchronizations, and lifecycle logicStrong working knowledge of SQL for audience segmentation and query automationProven success building lead scoring models, lifecycle programs, and nurture tracksSkilled in campaign performance analysis, A/B testing, and optimization techniquesExcellent organizational, communication, and documentation skillsAble to manage multiple priorities in a fast-paced, agile environmentExperience collaborating with cross-functional teams, including IT, UX, Analytics, and CreativeFamiliarity with email and SMS compliance and best practices (e.g. CAN-SPAM, TCPA, CASL)Demonstrated ability to administer and optimize cross-platform integrations between CRM, marketing automation, and ecommerce platforms (e.g., Znode)Strong understanding of Contact Builder, data extensions, attribute groups, and audience architecture in Marketing CloudHands-on experience configuring Lead assignment rules, conversion logic, and field-level syncs in Salesforce CRMProficient in AMPscript, HTML/CSS, and SSJS to enable personalization and scripting in campaignsCertifications in Salesforce Marketing Cloud are preferred but not requiredCertifications in Salesforce Sales/Service Cloud are preferred but not requiredExperience with customer data platforms (CDPs), CRM integrations, and web analytics is a plusExperience and Working knowledge of Service Cloud, Sales Engagement & Cadences, and Data Cloud is a plusBenefitsFull healthcare and benefits!Flexible scheduling401k MatchingGenerous Paid Time Off and HolidaysPCNA Cares Share Fund – donating to teammates in times of needCompany OverviewPCNA is the largest distributor of customized and personalized hardgoods and apparel, operating on five continents and selling in more than 100 countries. It was founded in 2005, and is headquartered in New Kensington, PA, US, with a workforce of 1001-5000 employees. Its website is https://www.pcna.com/.