[Remote] Manager, Marketing Services

Note: The job is a remote job and is open to candidates in USA. Velera is the nation’s premier payments credit union service organization and an integrated fintech solutions provider. We are seeking a Marketing Manager to lead end-to-end campaign execution and creative delivery within a financial services environment, managing a team of marketing specialists to translate strategy into effective marketing solutions.ResponsibilitiesLead, coach, and develop a team of marketing specialists, helping them grow their technical, strategic, analytical, and creative capabilities to translate strategy into effective marketing solutions across multiple channels, including direct mail, email, mobile and webOwn the creative, execution and deployment of marketing strategies across business line with clearly defined standards to ensure optimal performance and qualityPartner closely with marketing, technology and data teams to optimize tools, workflows, and integrationsProven track record managing channel-specific programs that align offers, messaging, creative, and member experiencesLeads, mentors, and develops teams in personalization and journey orchestration at scale, building capabilities across strategy, execution, and optimization across multiple channels (e.g., email, mobile, web)Strong understanding of audience segmentation, behavioral triggers, and dynamic content to deliver relevant, timely experiencesPartner across teams to ensure paid engagements are aligned with client recommendations and defined growth strategiesBring deep understanding of what makes creative perform across platforms and formatsEstablishes and reinforces standards, playbooks, and processes to enable repeatable, high-quality personalization execution across teams Build structured testing frameworks for creative, audiences, offers, and funnels — and translate insights into clear recommendations for future creative, messaging, and campaign improvementsPrevious experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity requiredDemonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organizationActively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystemDefine and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goalsWork closely with stakeholders and across organization to proactively define, create and implement solutions involving multi-market and hyper-personalized member communicationsDevelop, implement and document departmental processes, controls and procedures for marketing solutionsAct as a subject matter expert and key contributor to team and cross-functional departmentsChampion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clientsSkills10+ years in marketing experience working with in-house creative teams and end-to-end campaign execution and deliverySeven (7) years of experience in a combination of payments, product, or operations in the banking industry and three (3) years in a senior level or supervisor roleFive (5) years of experience in strategy, data, analytics, and marketing technology, preferably Adobe, Marketo, Salesforce Marketing Cloud or similarBachelor's Degree in Business, Marketing, Communications or equivalent combination of education and experience requiredBenefitsCompetitive wagesMedical with telemedicineDental and VisionBasic and Optional Life InsurancePaid Time Off (PTO)Maternity, Parental, Family CareCommunity Volunteer Time Off12 Paid HolidaysCompany Paid Disability Insurance401k (with employer match)Health Savings Accounts (HSA) with company provided contributionsFlexible Spending Accounts (FSA)Supplemental InsuranceMental Health and Well-being: Employee Assistance Program (EAP)Tuition ReimbursementWellness programBenefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditionsCompany OverviewVelera provides financial technology and processing solutions for credit unions. It was founded in 1977, and is headquartered in St. Petersburg, Florida, USA, with a workforce of 1001-5000 employees. Its website is https://www.velera.com.