[Remote] Global Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Dynata is looking for a Global Growth Campaign Manager to help build, execute, and optimize a modern demand generation engine that turns market opportunity into measurable pipeline growth. The role involves planning and executing integrated global campaigns across various channels while partnering with multiple teams to drive campaign effectiveness and revenue growth.ResponsibilitiesLead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goalsBuild campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motionsTranslate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomesOwn campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipelinePartner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnelIdentify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROIDesign and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflowsBuild campaign logic that supports different audience needs, including new prospects, engaged contacts, dormant leads, event attendees, webinar participants, and priority account segmentsContinuously test and optimize nurture paths, email performance, landing page conversion, CTA strategy, and content offers to improve engagement and funnel progressionDevelop campaign reporting that connects activity to business outcomes, including engagement, conversion, MQL volume, MQL-to-SQL progression, opportunity creation, pipeline influence, and ROIUse campaign data to identify what is working, what is underperforming, and where marketing investment should be adjustedPresent clear, actionable insights to marketing and sales stakeholders, moving beyond activity reporting to explain business impact, optimization opportunities, and next-best actionsServe as a power user of Dynata’s growth marketing technology stack, with advanced mastery of HubSpotBuild and manage advanced campaigns, lists, segmentation, landing pages, forms, workflows, lead nurturing, marketing automation, attribution reporting, lifecycle tracking, and campaign performance dashboardsManage CRM campaign visibility, pipeline tracking, lead status progression, MQL-to-SQL handoff workflows, sales follow-up alignment, and reporting accuracy in partnership with Sales and Revenue OperationsCollaborate with creative and content partners on campaign asset development, landing page design, visual storytelling, campaign concepts, ad creative, webinar promotion assets, and sales enablement materialsWork closely with Product Marketing to align campaign strategy to positioning, buyer personas, priority use cases, market segments, and solution messagingPartner with PMM and Content teams to ensure campaign landing pages, content hubs, gated assets, and conversion paths are optimized for engagement, discoverability, and conversionCollaborate with Sales to support campaign follow-up, account prioritization, enablement needs, and feedback loops on lead quality and buyer intentManage external agencies and vendors to ensure campaign execution is on time, on brand, on budget, and tied to performance goalsRun structured testing across email subject lines, nurture flows, landing pages, CTAs, paid media creative, audience segments, and content offersUse performance insights to improve conversion rates, reduce cost per qualified lead, increase lead quality, and scale repeatable campaign motionsBring a test-and-learn mindset to every campaign, balancing creative experimentation with disciplined measurementSkills5+ years of experience in B2B campaign management, demand generation, growth marketing, or integrated marketing, ideally in a data, technology, SaaS, market research, media, insights, or analytics-driven businessProven ability to build and execute full-funnel, multi-channel campaigns that generate qualified demand and contribute to pipeline growthAdvanced HubSpot experience, including campaign building, workflows, nurture programs, segmentation, lifecycle stages, reporting, and attributionExperience working in or alongside Dynamics 365, Salesforce, or a similar CRM, with a strong understanding of lead management, funnel stages, pipeline tracking, and sales handoff workflowsStrong understanding of MQL, SQL, opportunity creation, pipeline influence, attribution, conversion rates, and campaign ROIExperience managing email, webinars, paid search, paid social, retargeting, landing pages, content syndication, and third-party demand programsAbility to translate campaign data into insights, recommendations, and optimization plansStrong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors at onceExcellent cross-functional collaboration skills across marketing, sales, product, web, content, creative, and operations teamsStrong creative judgment with the ability to collaborate in Canva, Figma, or similar tools to guide campaign assets, landing page layouts, and visual storytellingA hands-on, detail-oriented operating style with the ability to move from strategy to execution without losing sight of business outcomesExperience supporting global campaigns across multiple regions, industries, personas, or business unitsExperience marketing to enterprise buyers, research leaders, insights teams, media buyers, agencies, brand marketers, or data-driven decision makersFamiliarity with market research, first-party data, audience insights, brand lift, advertising effectiveness, or data activation solutionsExperience partnering with sales teams on campaign follow-up motions, lead quality feedback, account prioritization, and pipeline reviewsExperience using AI tools to support campaign planning, content development, audience research, testing, or performance analysisExperience building campaign dashboards and executive-ready performance summariesBenefitsA discretionary incentive program may be provided as part of the compensation packageA full range of medical and other benefits, dependent on full-time employment statusCompany OverviewDynata engages in first-party data and data services. It was founded in 1999, and is headquartered in Plano, Texas, USA, with a workforce of 5001-10000 employees. Its website is https://www.dynata.com/.