[Remote] eCommerce Manager, Growth & Optimization

Note: The job is a remote job and is open to candidates in USA. Fender Musical Instruments Corporation is a world-famous brand with a global influence. They are seeking an accomplished eCommerce Manager, Growth & Optimization to unlock revenue opportunities across Fender.com, leading A/B testing and conversion rate optimization efforts while collaborating with Product, UX, and Marketing teams.ResponsibilitiesLead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct)Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenueProvide the online merchandising team with clear, data-driven visibility into category, product, and promotional performanceDefine success metrics for key initiatives and track post-launch impact to prove ROIPartner with enterprise Data & Analytics to validate data integrity and troubleshoot anomaliesOwn the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytellingOwn Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenueMaintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needsConduct funnel and abandonment analysis to identify friction points and growth opportunitiesPartner with Product and UX to shape roadmap priorities based on analytics and experimentation resultsCollaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth leversQuantify and model the impact of proposed initiatives to influence senior leadership decisions and investment prioritiesSkillsBachelor's degree or equivalent experience7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvementsExpertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysisHands-on experience running A/B and multivariate testing programs end-to-endStrong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendationsExceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partnersFamiliarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platformsHighly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authorityFlexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategiesBenefitsMedicalDental401(k)Paid time offEquipment purchase program to help you get the band back togetherCompany OverviewSince 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. It was founded in 1946, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 1001-5000 employees. Its website is https://www.fender.com.