[Remote] Director, Product Marketing - Customer & Market Insights

Note: The job is a remote job and is open to candidates in USA. Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. They are seeking a Director of Product Marketing, Customer & Market Insights to lead their Voice of the Market function, ensuring that customer and market insights inform product strategies and go-to-market execution.ResponsibilitiesEstablish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insightsDevelop systematic approaches to collecting, synthesizing, and operationalizing customer feedbackCreate repeatable programs that ensure customer and market insights directly influence product strategy, positioning, messaging, and GTM prioritiesServe as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunitiesDesign and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studiesPartner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunitiesDevelop customer segmentation, buyer insights, and market understanding that inform product and GTM strategyTranslate research findings into actionable recommendations for executives and cross-functional stakeholdersDevelop and execute the company's analyst relations strategyBuild trusted relationships with key industry analysts and influencersManage analyst briefings, inquiries, reports, and strategic engagementsEnsure analyst perspectives are incorporated into product strategy, positioning, and executive planningPartner with Communications and Marketing to maximize analyst coverage and market credibilityOwn the overall competitive intelligence vision and programLead and mentor the Senior PMM responsible for day-to-day competitive intelligence executionBuild scalable systems for tracking competitor strategy, product launches, messaging, pricing, partnerships, and market movementsDeliver competitive insights that inform sales enablement, product roadmap decisions, and executive planningDevelop executive-ready competitive assessments and strategic recommendationsLeverage AI tools such as Gong, Claude, ChatGPT, and emerging technologies to automate insight collection, analysis, synthesis, and reportingCreate scalable systems that transform customer conversations, analyst feedback, market research, and competitive signals into actionable intelligencePartner with Operations and Revenue teams to develop modern workflows that surface insights in real timeContinuously evaluate new technologies and methodologies to increase the speed and quality of market intelligencePartner with Product Marketing leaders to translate market insights into differentiated positioning and messagingIdentify emerging trends and market shifts that create opportunities for thought leadershipHelp shape executive narratives, category creation strategies, and market education effortsProvide insight-driven recommendations that strengthen the company's market position and competitive advantageSkills10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplinesProven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground upStrong background in analyst relations and managing relationships with industry analystsExperience leading competitive intelligence initiatives that drive measurable business impactDemonstrated success influencing executive decision-making through research and strategic insightsExperience managing and developing high-performing team membersExceptional communication, storytelling, and executive presentation skillsStrong analytical skills with the ability to connect disparate signals into strategic recommendationsHands-on experience using AI-powered tools such as Gong, Claude, ChatGPT, and related technologies to accelerate research and insight generationAbility to thrive in fast-paced, high-growth environmentsExperience in B2B SaaS, commerce, marketing technology, or enterprise softwareBackground in category creation, market development, or thought leadership initiativesFamiliarity with modern research, intelligence, and analytics platformsExperience supporting executive teams, board-level discussions, and strategic planning processesBenefitsEquityBenefitsHealth & wellnessCompany OverviewAttentive is a personalized mobile messaging platform that facilitates businesses with AI powered SMS and e-mail marketing solutions. It was founded in 2016, and is headquartered in Hoboken, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://attentive.com.Company H1B SponsorshipAttentive has a track record of offering H1B sponsorships, with 9 in 2026, 32 in 2025, 21 in 2024, 9 in 2023, 8 in 2022, 8 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.