[Remote] Director, Paid Media

Note: The job is a remote job and is open to candidates in USA. EverCommerce is a leading service commerce platform that provides integrated SaaS solutions for service-based businesses. The Director of Paid Media will lead the paid media strategy, manage a team, and oversee performance across multiple digital channels to drive growth and acquisition.ResponsibilitiesOwn the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecastsOwn the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversionBe accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across productsLead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven cultureOrchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and resultsScale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expandsOperate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivityPioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practiceOwn the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growthLead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadenceReport performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do nextPartner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economicsSkills10+ years in digital / performance marketing, with 3–5+ years leading and developing teamsA proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing themDeep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channelsStrong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on itAI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with youA track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency modelExcellent executive communication — able to translate complex performance data into a clear story and a confident recommendationExperience in SMB-focused SaaS, subscription, or app-based businessesFamiliarity with the home, field, or professional services verticalsComfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environmentExperience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting)BenefitsFlexibility to work where/how you want within your country of employment – in-office, remote, or hybridContinued investment in your professional development through UdemyRobust health and wellness benefits, including an annual wellness stipend401k with up to a 4% match and immediate vestingFlexible and generous (FTO) time-offEmployee Stock Purchase ProgramStudent Loan Repayment ProgramCompany OverviewEverCommerce is a portfolio company born from the leadership team of renowned private equity firms and Fortune 500 enterprises. It was founded in 2017, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.evercommerce.com/.