[Remote] Director of Growth Creative Strategy

Note: The job is a remote job and is open to candidates in USA. ARMRA® is a health-focused company aiming to restore wellness through innovative products. They are seeking a Director of Growth Creative Strategy to lead the creative growth engine, developing performance marketing content operations and collaborating with various teams to enhance customer acquisition and revenue growth.ResponsibilitiesOwn and continuously evolve ARMRA’s performance creative strategy across acquisition channelsBuild and optimize creative testing frameworks, hook-farm systems, and content production workflowsDevelop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QADrive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibilityDevelop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platformsPartner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goalsEstablish creative refresh strategies that reduce fatigue and maintain performance at scaleDefine creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROASAnalyze creative performance and translate insights into actionable testing plans and creative briefsLead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validationLeverage data to identify emerging opportunities and continuously improve performancePartner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business prioritiesTranslate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversionSupport product launches, promotions, seasonal campaigns, and new customer acquisition initiativesLead and mentor creative talent, including designers, editors, creators, and external partnersManage relationships with freelance creators, UGC talent, production partners, and agenciesEstablish clear KPIs, workflows, and quality standards across all creative contributorsFoster a culture of accountability, creativity, experimentation, and continuous improvementOwn creative asset organization, reporting systems, and performance dashboardsEvaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiencyContinuously refine creative operations to increase output quality, testing velocity, and team effectivenessSkills7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty)Track record of scaling Meta/TikTok spend while maintaining or lowering CACThrive on rapid iteration—you've turned 'concept → live ad' in under 72 hours more times than you can countSpeak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnosticsProven people leader—experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partnersDeep bench of UGC creators, editors, and motion designers you can tap day-oneFluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make)Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environmentCompany OverviewARMRA® is the creator and leader of the colostrum category, and a LinkedIn Top Startup of 2025. It was founded in 2020, and is headquartered in Bonita Springs, Florida, USA, with a workforce of 51-200 employees. Its website is https://www.tryarmra.com.