[Remote] Chief Marketing & Commerce Officer

Note: The job is a remote job and is open to candidates in USA. Terrabis is a leading privately held cannabis company with a bold growth strategy, focusing on exceptional customer experiences and innovation. The Chief Marketing & Commerce Officer (CMCO) will drive top-line revenue and strengthen brand presence by overseeing marketing and direct-to-consumer commerce initiatives, ensuring a cohesive omnichannel experience.ResponsibilitiesOwn the company’s marketing strategy, including brand positioning, customer acquisition, and retentionLead development of integrated campaigns across digital, retail, and wholesale channelsEnsure consistent brand voice and customer experience across all touchpointsPartner with executive leadership to align marketing efforts with company growth goalsOwn performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosksDefine and execute a unified commerce strategy that connects digital and physical retailEstablish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime valueDrive initiatives that increase transaction size, frequency, and overall customer spendOversee paid and organic acquisition channels, including digital advertising, SEO, and partnershipsLead CRM and lifecycle marketing strategy across email, SMS, and loyalty programsBuild segmentation strategies to improve targeting, engagement, and retentionOptimize the full customer journey from first interaction through repeat purchaseOversee the performance and optimization of the eCommerce platformImprove site experience, navigation, product discovery, and conversionLead digital merchandising strategy including product presentation, promotions, and category structureDrive testing and personalization initiatives to improve customer experience and revenueEnsure alignment between digital and in-store experiencesPartner with Retail Operations to optimize drive-thru and kiosk performanceSupport in-store initiatives that enhance customer experience and increase conversionAlign promotions, pricing, and merchandising across all channelsOversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics toolsEnsure systems are integrated and support a single view of the customerBuild reporting frameworks and dashboards to track performance and inform decisionsUse data to drive strategy, identify opportunities, and improve efficiencyBuild and lead a high-performing team across marketing, CRM, eCommerce, and analyticsManage agency and vendor partnersFoster strong cross-functional collaboration across departmentsSet clear priorities, accountability, and performance expectationsSkills10+ years of experience across marketing, eCommerce, or digital commerce5+ years in a senior leadership role owning revenue or marketing performanceProven success driving growth in a direct-to-consumer or omnichannel environmentExperience leading both marketing and commerce functions or closely integrated teamsStrong analytical mindset with ability to translate data into actionExperience working cross-functionally with operations, technology, and financeStrong executive communication and leadership presenceExperience in retail, cannabis, CPG, or other regulated industriesFamiliarity with CRM and marketing platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or BrazeExperience with eCommerce platforms such as Shopify, Salesforce Commerce Cloud, or similarExperience with project management tools such as AsanaExperience with digital merchandising and product discovery toolsBackground in omnichannel environments that combine digital and physical retailMBA or advanced degree is a plusCompany OverviewTerrabis is a medical dispensary that provides cannabis treatments for health and wellness. It was founded in 2020, and is headquartered in O Fallon, Missouri, USA, with a workforce of 51-200 employees. Its website is https://www.terrabis.co.