Marketing Program Manager, Marketplace

SilverAssist Marketing Program Manager, Marketplace Location: Kansas City or Remote Reports to: VP of Marketplace Salary: $90k/year About the Role SilverAssist is expanding our marketplace to connect seniors and their families with trusted services that support them at every stage of the aging journey. We’re looking for a motivated and driven program manager with a passion for innovation — someone who isn’t afraid to think outside the box, work hard, and make a measurable impact. As the Marketing Program Manager, you’ll blend program management, digital marketing, and account partnership skills to help launch and grow our partner ecosystem. Working cross- functionally with marketing, sales, and product teams, you’ll manage partner onboarding, execute marketing campaigns, and optimize performance across channels like email, ads, native placements, and lead generation programs. What You’ll Do Partner & Program Management ● Lead onboarding and setup for new marketplace partners, ensuring seamless integration across campaigns and digital placements. ● Manage partner assets, goals, and campaign timelines, coordinating efforts across marketing, design, and operations teams. ● Act as the main point of contact for partner communication, campaign execution, and performance updates. ● Build and maintain strong, long-term relationships that drive partner satisfaction and retention. Marketing & Campaign Execution ● Develop and manage co-branded and partner marketing campaigns across email and digital channels. ● Create, test, and deploy email campaigns — managing segmentation, design, QA, and performance optimization. ● Conduct A/B testing to refine content, improve engagement, and maximize ROI. ● Collaborate with creative teams to deliver campaigns that align with both SilverAssist and partner goals. Analytics & Optimization ● Monitor and analyze campaign KPIs, engagement, and conversion metrics to measure performance and guide strategy. ● Manage dashboards and reports to visualize trends, optimize targeting, and share actionable insights with partners and internal stakeholders. ● Continuously refine workflows and messaging based on data-driven results. Strategic Growth ● Support the VP of Marketplace and VP of Marketing in refining partner strategy, category expansion, and co-marketing initiatives. ● Research, develop, and launch a new partner marketing workflow and campaign calendar to streamline planning and collaboration. ● Stay current on industry trends, competitive strategies, and new marketing tools to drive innovation. What You Bring ● 4–6 years of experience in direct marketing, program management, or partnerships, ideally in a marketplace or multi-partner environment. ● Proficiency with marketing automation platforms (HubSpot, Constant Contact, Mailchimp, Salesforce Marketing Cloud, etc.). ● Strong project management, organizational, and communication skills. ● Analytical mindset with proven experience tracking and optimizing campaign performance. ● Creative problem-solver with the ability to manage multiple priorities in a fast-paced environment. Why SilverAssist SilverAssist is on a mission to simplify and support every step of the senior living journey — from finding the right community to financing the move and beyond. Join us as we build a marketplace that empowers families and helps our partners reach those who need them most. Learn more about SilverAssist and our family of services, including Oasis Senior Advisors, ElderLife Financial, AidandAttendance.com, CareChanges, and FamilyAssets, at www.silverassist.com. Apply tot his job