Industry Marketing Manager APAC
Location: Remote - Japan
About the role and about You:
We’re looking for an Industry Marketing Manager in the APAC region who is energised by people, places, and relationships. This role is for someone who loves working with retail partners, understands grassroots cycling triathlon communities, and knows how to turn strategy into real-world execution.
You’ll support regional retail stores, Zwift Ready brands, and distributors, helping ensure they feel informed, empowered, and excited to represent Zwift. You’ll also help nurture local communities through activations, programs, and consistent touchpoints that strengthen long-term relationships.
This is a mid-level role for someone who can confidently own programs, manage multiple stakeholders, and bring a positive, proactive mindset to everything they do. A requirement is that this individual is fluent in both Japanese and English.
What you’ll do:
Support and execute regional industry marketing programs for retail partners and distributors
This is an individual contributor role which will require you to wear multiple hats, from helping set up for local events to rolling out regional retail training programs
Act as a key marketing point of contact for Zwift Ready brands, ensuring alignment on messaging, assets, and activations
Help bring Zwift to life in bike shops and community spaces through toolkits, events, and in-store experiences
Partner with regional teams to support retail education, product storytelling, and community engagement
Assist in building and managing local community programs, including store-led rides, runs, demos, and events
Coordinate marketing assets, timelines, and communications across multiple partners
Gather insights from retail and community partners and feed them back to internal teams
Ensure all activations feel on-brand, authentic, and valuable to partners and Zwifters alike
When required be the point of contact for any local agencies or supporting marketing functions
Focus markets include Japan, Australia, New Zealand, South Korea
What we’re looking for:
Fluent in Japanese and English
Builds trust easily and enjoys working with retailers, brands, and distributors
Takes pride in being reliable, responsive, and detail-oriented
Leads with empathy and curiosity, especially when supporting local partners
Is comfortable juggling multiple regions, partners, and priorities
Brings a hands-on, roll-up-your-sleeves attitude to execution
Communicates clearly and positively—internally and externally
Cares deeply about community and understands the power of grassroots marketing
Experience working with retail partners, distributors, or brand programs
Strong organisational and project management skills
Strong understanding of Zwift from a game and technical setup side.
A passion for cycling
Willingness to travel as needed to support stores and events
Already an active Zwifter or aware of Zwift
Bonus points:
Background in bike shops, run specialty retail, or distributor environments
Experience supporting local events, demos, or grassroots programs
Multilingual
Active on social media and understand the innerworkings and purposes of the different platforms
If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.
Apply To This Job
About the role and about You:
We’re looking for an Industry Marketing Manager in the APAC region who is energised by people, places, and relationships. This role is for someone who loves working with retail partners, understands grassroots cycling triathlon communities, and knows how to turn strategy into real-world execution.
You’ll support regional retail stores, Zwift Ready brands, and distributors, helping ensure they feel informed, empowered, and excited to represent Zwift. You’ll also help nurture local communities through activations, programs, and consistent touchpoints that strengthen long-term relationships.
This is a mid-level role for someone who can confidently own programs, manage multiple stakeholders, and bring a positive, proactive mindset to everything they do. A requirement is that this individual is fluent in both Japanese and English.
What you’ll do:
Support and execute regional industry marketing programs for retail partners and distributors
This is an individual contributor role which will require you to wear multiple hats, from helping set up for local events to rolling out regional retail training programs
Act as a key marketing point of contact for Zwift Ready brands, ensuring alignment on messaging, assets, and activations
Help bring Zwift to life in bike shops and community spaces through toolkits, events, and in-store experiences
Partner with regional teams to support retail education, product storytelling, and community engagement
Assist in building and managing local community programs, including store-led rides, runs, demos, and events
Coordinate marketing assets, timelines, and communications across multiple partners
Gather insights from retail and community partners and feed them back to internal teams
Ensure all activations feel on-brand, authentic, and valuable to partners and Zwifters alike
When required be the point of contact for any local agencies or supporting marketing functions
Focus markets include Japan, Australia, New Zealand, South Korea
What we’re looking for:
Fluent in Japanese and English
Builds trust easily and enjoys working with retailers, brands, and distributors
Takes pride in being reliable, responsive, and detail-oriented
Leads with empathy and curiosity, especially when supporting local partners
Is comfortable juggling multiple regions, partners, and priorities
Brings a hands-on, roll-up-your-sleeves attitude to execution
Communicates clearly and positively—internally and externally
Cares deeply about community and understands the power of grassroots marketing
Experience working with retail partners, distributors, or brand programs
Strong organisational and project management skills
Strong understanding of Zwift from a game and technical setup side.
A passion for cycling
Willingness to travel as needed to support stores and events
Already an active Zwifter or aware of Zwift
Bonus points:
Background in bike shops, run specialty retail, or distributor environments
Experience supporting local events, demos, or grassroots programs
Multilingual
Active on social media and understand the innerworkings and purposes of the different platforms
If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation, your candidacy will be disqualified.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.
Apply To This Job