Director Intelligent Demand Gen
About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The Role This role will reimagine how we engage prospects and respond to marketing signals by embedding GenAI, full-funnel analytics, and real-time insights into the marketing funnel and how that is delivered to sales. This role will be the connective tissue between marketing and sales—driving alignment, velocity, and measurable impact. The Main Responsibilities • Redesign SDR workflows using GenAI to automate lead qualification, customer intel packaging, and ABM content delivery. • Partner with Sales Enablement and Field Activation teams to embed AI-powered tools into daily SDR operations. • Own the end-to-end funnel vision—from MQL to SQL to closed-won—ensuring insights are actionable and aligned to priority plays. • Deliver weekly funnel reports and dashboards to sales leaders, highlighting conversion benchmarks, opportunity gaps, and campaign performance. • Collaborate with Sales Strategy to redefine how marketing signals (intent, engagement, content consumption) trigger sales actions. • Build closed-loop feedback systems to continuously optimize campaign tactics based on sales outcomes and sentiment. • Serve as a strategic partner to Product Marketing, Brand, and Data Science teams to ensure cohesive messaging and signal interpretation. • Lead tiger teams and working groups focused on funnel acceleration, AI use cases, and sales activation. • Drive cultural change across marketing and sales by fostering transparency, proactive recognition, and cross-functional trust. • Influence organizational restructuring decisions to align talent and resources with high-impact initiatives. Success Metrics • Increase in marketing-sourced and influenced sales pipeline • Reduction in lead-to-opportunity conversion time • Adoption of GenAI tools across SDR workflows • Sales satisfaction and engagement with marketing insights What We Look For in a Candidate • 10+ years in B2B marketing, sales enablement, or demand generation • Proven experience leading SDR or sales activation teams • Deep understanding of marketing automation, GenAI applications, and funnel analytics • Strong stakeholder management and change leadership skills • Experience in telecom, SaaS, or enterprise technology preferred Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $149,084 - $198,779 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $156,539 - $208,718 in these states: CO HI MI MN NC NH NV OR RI $163,993 - $218,657 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits Bonus Structure #LI-Remote #LI-MK1 Requisition #: 340526 Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name. Apply tot his job