Digital Marketing Strategy Specialist
About the position
Responsibilities
• Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery.
• Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements.
• Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar.
• Completes Business Requirements Documents (BRD) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics.
• Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns.
• Manages relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines.
• Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need.
• Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization.
• Manages demand for services, capacity to deliver services, and client expectations.
Requirements
• 3+ years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations.
• 3+ years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment.
• 3+ years of experience in a client-facing role.
• 3+ years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo.
Nice-to-haves
• Experience with HTML.
• Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles.
• Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes.
• Ability to evaluate concepts and present recommendations to senior leadership.
Benefits
• Diversity and inclusion programs
• Equal Employment Opportunity policies
• Accommodations for disabilities or religious observances
• Veteran employment opportunities
Apply Now
Apply Now
Responsibilities
• Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery.
• Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements.
• Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar.
• Completes Business Requirements Documents (BRD) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics.
• Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns.
• Manages relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines.
• Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need.
• Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization.
• Manages demand for services, capacity to deliver services, and client expectations.
Requirements
• 3+ years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations.
• 3+ years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment.
• 3+ years of experience in a client-facing role.
• 3+ years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo.
Nice-to-haves
• Experience with HTML.
• Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles.
• Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes.
• Ability to evaluate concepts and present recommendations to senior leadership.
Benefits
• Diversity and inclusion programs
• Equal Employment Opportunity policies
• Accommodations for disabilities or religious observances
• Veteran employment opportunities
Apply Now
Apply Now