CRO Copywirter
CRO Copywriter
Primal Queen
Full-Time | Remote
About Primal Queen
Primal Queen is a fast-growing 9-figure women’s wellness brand built on education, trust, and performance-driven marketing.
We’re looking for a CRO Copywriter who understands that copy isn’t about sounding clever—it’s about driving measurable action.
This role is for someone who lives at the intersection of consumer psychology, direct response copy, conversion optimization, and data. You’ll own messaging across landing pages, funnels, advertorials, offers, and customer journeys—with every word tied directly to conversion performance.
What You’ll Own
Conversion Copywriting
Write and optimize:
Landing pages
Product pages
Advertorials
Upsell/downsell flows
Subscription funnels
Offer pages
Develop messaging frameworks tailored to awareness levels, objections, and customer psychology
Testing + Optimization
Build and execute structured A/B testing roadmaps
Create hypotheses based on user behavior, analytics, and market insights
Analyze test results and iterate messaging accordingly
Research + User Behavior Analysis
Analyze:
Heatmaps
Session recordings
Scroll depth
Funnel drop-offs
Survey responses
Conduct or support usability testing and customer interviews
Turn customer language into conversion-driven messaging
Cross-Functional Collaboration
Partner with:
CRO team
Designers
Media buyers
Product team
Growth team
Ensure copy aligns with UX, visual hierarchy, and overall funnel strategy
What We’re Looking For
4+ years in direct response copywriting, CRO copywriting, or growth marketing
Strong track record improving CVR, AOV, subscription conversion, or funnel performance
Deep understanding of:
Consumer psychology
Behavioral economics
Offer positioning
Objection handling
Hands-on experience with:
Hotjar
VWO
GA4
Microsoft Clarity
Other testing / analytics tools
Experience in supplements, wellness, beauty, or women’s health is strongly preferred
Bonus Points
Experience scaling 8–9 figure DTC brands
Experience with subscription products
Background in paid media creative or advertorial funnels
Understanding of TOF / MOF / BOF messaging
What Success Looks Like
Measurable lift in landing page conversion rates
Stronger AOV and subscription conversion
A clear and scalable testing roadmap
Messaging frameworks that improve customer trust and buying behavior
Apply To This Job
Primal Queen
Full-Time | Remote
About Primal Queen
Primal Queen is a fast-growing 9-figure women’s wellness brand built on education, trust, and performance-driven marketing.
We’re looking for a CRO Copywriter who understands that copy isn’t about sounding clever—it’s about driving measurable action.
This role is for someone who lives at the intersection of consumer psychology, direct response copy, conversion optimization, and data. You’ll own messaging across landing pages, funnels, advertorials, offers, and customer journeys—with every word tied directly to conversion performance.
What You’ll Own
Conversion Copywriting
Write and optimize:
Landing pages
Product pages
Advertorials
Upsell/downsell flows
Subscription funnels
Offer pages
Develop messaging frameworks tailored to awareness levels, objections, and customer psychology
Testing + Optimization
Build and execute structured A/B testing roadmaps
Create hypotheses based on user behavior, analytics, and market insights
Analyze test results and iterate messaging accordingly
Research + User Behavior Analysis
Analyze:
Heatmaps
Session recordings
Scroll depth
Funnel drop-offs
Survey responses
Conduct or support usability testing and customer interviews
Turn customer language into conversion-driven messaging
Cross-Functional Collaboration
Partner with:
CRO team
Designers
Media buyers
Product team
Growth team
Ensure copy aligns with UX, visual hierarchy, and overall funnel strategy
What We’re Looking For
4+ years in direct response copywriting, CRO copywriting, or growth marketing
Strong track record improving CVR, AOV, subscription conversion, or funnel performance
Deep understanding of:
Consumer psychology
Behavioral economics
Offer positioning
Objection handling
Hands-on experience with:
Hotjar
VWO
GA4
Microsoft Clarity
Other testing / analytics tools
Experience in supplements, wellness, beauty, or women’s health is strongly preferred
Bonus Points
Experience scaling 8–9 figure DTC brands
Experience with subscription products
Background in paid media creative or advertorial funnels
Understanding of TOF / MOF / BOF messaging
What Success Looks Like
Measurable lift in landing page conversion rates
Stronger AOV and subscription conversion
A clear and scalable testing roadmap
Messaging frameworks that improve customer trust and buying behavior
Apply To This Job