CRM Manager - Marketing

Job description Join Zepz: Breaking Down Borders, Together Our Meaningful Mission At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave , driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections. Who You'll Be Joining We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners , always seeking feedback, and Responsible Owners , treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk. Our Core Commitments — What We Live By Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact: Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other. Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering. Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve. Perks of Joining Our Team We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel About the role and team The CRM Manager will play a pivotal role in shaping how we communicate with millions of users across our brands (WorldRemit and Sendwave). You will sit at the heart of our growth strategy, turning complex data and customer insights into meaningful, automated experiences that drive long-term loyalty. You will be a strategic partner to the Director of CRM, helping to define our vision while being "hands-on" to ensure flawless execution across our global markets. What you bring to the table Proven track record in a CRM or Lifecycle Marketing role, ideally within a fast-paced fintech or high-growth consumer app environment. Deep experience with enterprise-level CRM platforms and an understanding of how to integrate data feeds for real-time personalization. You don’t just report numbers; you find the "why" behind the data and use it to steer your strategy. Ability to influence stakeholders across different departments and communicate technical CRM concepts to non-technical audiences. A passion for "flawless execution" and an eye for creative quality. What you will focus on Strategic Roadmap & Collaboration Own the CRM growth strategy for the Sendwave wallet , with clear accountability for driving adoption, engagement, and repeat usage. Lead CRM strategy for all new product launches across Zepz , ensuring lifecycle communications are designed to accelerate activation and long-term value from launch onward. Partner with the Director of CRM to shape a growth-oriented lifecycle roadmap aligned to business priorities, revenue impact, and customer retention. Work closely with Product, Analytics, Commercial, and Marketing teams to translate product strategy into high-impact CRM journeys that drive measurable outcomes. Act as a growth advisor to stakeholders, identifying where CRM can unlock incremental value across the customer lifecycle. Execution & Technical Excellence Own day-to-day execution of CRM initiatives, balancing strategic leadership with hands-on campaign building and optimization. Design, build, and deploy sophisticated automated journeys and one-off campaigns using Braze , grounded in behavioral segmentation and real-time signals. Work confidently with Liquid to enable dynamic personalization at scale; experience with HTML and CSS is a strong plus. Push the CRM platform to its full potential, ensuring we are consistently using advanced features to improve relevance, speed, and performance. Champion creative quality and executional excellence across push, email, in-app, and SMS, ensuring every message drives clarity, action, and brand trust. Optimization & Data Insights Own performance monitoring across automated journeys and campaigns, with a strong focus on growth metrics such as activation, conversion, frequency, and retention. Use experimentation (A/B testing), journey mapping, and content iteration to continuously improve lifecycle performance. Translate data, customer insights, and market trends into clear, actionable optimization plans that deliver incremental growth. Communicate results with impact, focusing on business outcomes rather than vanity metrics. Mentorship & Leadership Provide guidance and support to junior team members, fostering a culture of high performance and technical precision. Act as a quality gate for CRM output, ensuring a consistently high standard of lifecycle strategy, technical precision, and delivery across brands. If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join. Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world. Ready to Apply? Let’s Go.