Business Intelligence (BI) Analyst
HealthCentral is a health experience company reshaping how people understand and navigate life with chronic, serious, and rare conditions. They are seeking a Business Intelligence (BI) Analyst to develop campaign performance data products and turn multi-source data into actionable insights for internal teams and clients. This role involves collaborating with various teams to improve data pipelines and reporting systems. Responsibilities Own the development of campaign performance data products (dashboards reporting frameworks, and insight layers) Translate complex, multisource data into clear decision-oriented insights and narratives Identify performance drivers, trends, and opportunities across campaigns, content, and audiences Evolve reporting from descriptive to diagnostic and prescriptive insights Design and maintain scalable BI dashboards for internal and client use Define and standardize core metrics, business logic, and calculation frameworks Integrate data from multiple sources (e.g., Sigma, Adobe Analytics, ad servers) into unified a unified reporting layer Pull and validate data from Sigma dashboards (core reporting layer) Work with teams to integrate data from sources like Adobe Analytics and ad servers (e.g., DFA/DCM) Help define and document data logic and calculation rules (e.g., exclusions, standardizing metrics) Help transition reporting from manual workflows to automated, productized reporting systems Support development of AI-assisted reporting and insight generation workflows Ensure consistency and scalability across reporting templates and outputs Continuously improve data quality, validation processes, and system reliability Collaborate with product to share reporting experiences and client facing data tools Ensure data products effectively support client needs and use cases Work with Analytics/Engineering on data integrity, pipeline improvements, and enhancements Embed optimization insights into scalable reporting and dashboard experiences Skills 1-3 years in BI Analytics, digital marketing analytics, or data focused roles Experience working with campaign performance or user engagement data Experience with BI tools (Sigma, Tableau, Looker, or similar) Familiarity with analytics platforms (Adobe Analytics or similar) Working knowledge of data modeling concepts and metric standardization Strong Excel skills Ability to move beyond reporting to insight generation and problem solving Strong attention to detail with a focus on data accuracy and consistency Curiosity for improving systems, not just outputs Ability to translate data into clear, actionable narratives for stakeholders Comfortable creating client-ready deliverables and dashboards Strong cross-functional collaboration skills Experience in healthcare, pharma, or regulated industries Exposure to programmatic media, DSPs, or ad tech ecosystems Familiarity with AI tools or automation workflows in analytics Basic SQL knowledge Benefits Comprehensive medical/dental/vision benefits 401K 21 days PTO 6 Wellness Days 2 Volunteer Days 2 Floating Holidays An extensive holiday schedule Summer Fridays Company Overview We look beyond diagnoses to the realities of daily life. It was founded in 1994, and is headquartered in Arlington, Virginia, USA, with a workforce of 51-200 employees. Its website is