Area Sales Manager
Position Overview:
The Area Sales Manager is responsible for achieving unit growth targets and maximizing sales performance by driving consistent service & execution, building local sales plans, and strengthening customer relationships within assigned territory. The Area Sales Manager is accountable for the overall sales and service activities and will work with the Route Sales Representatives and Station Managers to maximize sales volume within the assigned geography. Provides strategic direction to Sales Reps and ensures alignment with overarching goals and objectives. The Area Sales Manager will report directly to the Division Sales Manager. To be successful, this person must be able to facilitate effective collaboration with regional managers, station managers, national account managers, and local retail contacts with a strong attention to detail and people management skills.
Responsibilities:
Achieve area sales & profitability plan within assigned region by identifying trends to recommend promotions, training and other methos based on industry and competitor insights
Establish strong selling relationships with Key Decision Makers (LGM’s, RVP’s, District Managers)
Create programs with local retail management to maximize sales opportunities
Provide weekly business update throughout the season
Ensure readiness and attend local store walks when needed
Lead training efforts within assigned markets to ensure all field sales personnel understand Bonnie service standards
Pre-season kick-off meetings
Store walks and market visits
Ensure compliance within assigned market utilizing PBI, Retail Scanning and Go Spot Check tools
Ensure execution of national programs and promotions as aligned to with customers within assigned market
Coordinate with station manager on scheduling to ensure adequate inventory for national and local account plans and promotions
Monitor sales and service performance for assigned market to identify areas of opportunity or acceleration to maximize sales
Provide feedback to station managers on performance management of sales representatives including mid-year and annual reviews in coordination with real time coaching opportunities
Monitor retail environment for competitive activity and product or promotional ideas that could be internalized at Bonnie
Provide weekly business performance updates for assigned market
Off-season planning and development
New account prospecting
Collaborate with Director of Retail Operations on improvement plans for upcoming season
Attend training and development events for continuous improvement
Retail planning with Live Goods Merchants
Coordinate with Director of Retail Operations on development of national merchandising standards and best practices including pre-season, mid-season, and end of season execution plan
Ensure needed merchandising resources (racks, signs, sign holders) are planned to execute national and local programs within assigned Market
Spend time in stores working with sales force and customers
Required Experience:
Minimum of 3 years of in store service experience and store service management experience
Preferred Qualifications
Route sales experience in direct store delivery model
Experience in live goods or seasonal categories
Knowledge, Skills & Abilities:
Effective and timely verbal and non-verbal communication a must
Ability to coach and train sales team in building strong relationships with retail partners
Effective performance management skillset
Strong understanding of in store retail environment
Demonstrated ability to develop and execute detailed work plans
Project management
Must be able to prioritize and coordinate multiple projects simultaneously
Technologically savvy and proficiency with Microsoft Office suite of products
Ability to work independently and in a team environment is essential
Must be flexible and willing to frequently travel within designated territory
Aptitude to fit and affect change within a multi-dimensional culture
Work Environment
This position will be located remotely and based within geography that the market services to facilitate store visits and meetings with station managers, sales representatives and retail customers. The job is performed in a retail environment, with work in a traditional office or home office setting.
Travel
50% travel throughout assigned geography of Houston, TX/Gulf market area.
Overnight travel may be expected.
A valid driver’s license is required.
Apply Now
The Area Sales Manager is responsible for achieving unit growth targets and maximizing sales performance by driving consistent service & execution, building local sales plans, and strengthening customer relationships within assigned territory. The Area Sales Manager is accountable for the overall sales and service activities and will work with the Route Sales Representatives and Station Managers to maximize sales volume within the assigned geography. Provides strategic direction to Sales Reps and ensures alignment with overarching goals and objectives. The Area Sales Manager will report directly to the Division Sales Manager. To be successful, this person must be able to facilitate effective collaboration with regional managers, station managers, national account managers, and local retail contacts with a strong attention to detail and people management skills.
Responsibilities:
Achieve area sales & profitability plan within assigned region by identifying trends to recommend promotions, training and other methos based on industry and competitor insights
Establish strong selling relationships with Key Decision Makers (LGM’s, RVP’s, District Managers)
Create programs with local retail management to maximize sales opportunities
Provide weekly business update throughout the season
Ensure readiness and attend local store walks when needed
Lead training efforts within assigned markets to ensure all field sales personnel understand Bonnie service standards
Pre-season kick-off meetings
Store walks and market visits
Ensure compliance within assigned market utilizing PBI, Retail Scanning and Go Spot Check tools
Ensure execution of national programs and promotions as aligned to with customers within assigned market
Coordinate with station manager on scheduling to ensure adequate inventory for national and local account plans and promotions
Monitor sales and service performance for assigned market to identify areas of opportunity or acceleration to maximize sales
Provide feedback to station managers on performance management of sales representatives including mid-year and annual reviews in coordination with real time coaching opportunities
Monitor retail environment for competitive activity and product or promotional ideas that could be internalized at Bonnie
Provide weekly business performance updates for assigned market
Off-season planning and development
New account prospecting
Collaborate with Director of Retail Operations on improvement plans for upcoming season
Attend training and development events for continuous improvement
Retail planning with Live Goods Merchants
Coordinate with Director of Retail Operations on development of national merchandising standards and best practices including pre-season, mid-season, and end of season execution plan
Ensure needed merchandising resources (racks, signs, sign holders) are planned to execute national and local programs within assigned Market
Spend time in stores working with sales force and customers
Required Experience:
Minimum of 3 years of in store service experience and store service management experience
Preferred Qualifications
Route sales experience in direct store delivery model
Experience in live goods or seasonal categories
Knowledge, Skills & Abilities:
Effective and timely verbal and non-verbal communication a must
Ability to coach and train sales team in building strong relationships with retail partners
Effective performance management skillset
Strong understanding of in store retail environment
Demonstrated ability to develop and execute detailed work plans
Project management
Must be able to prioritize and coordinate multiple projects simultaneously
Technologically savvy and proficiency with Microsoft Office suite of products
Ability to work independently and in a team environment is essential
Must be flexible and willing to frequently travel within designated territory
Aptitude to fit and affect change within a multi-dimensional culture
Work Environment
This position will be located remotely and based within geography that the market services to facilitate store visits and meetings with station managers, sales representatives and retail customers. The job is performed in a retail environment, with work in a traditional office or home office setting.
Travel
50% travel throughout assigned geography of Houston, TX/Gulf market area.
Overnight travel may be expected.
A valid driver’s license is required.
Apply Now