Website Analytics Manager - Remote 12 Months Contract

Remote Full-time
Job Title: Website Analytics Manager Government Project (35 hrs/week)
Location: Remote
Duration: 12 Months Potential for Extension
Work Hours: Monday Friday, 9 AM 5 PM ET (35-hour work week)
About the Role
We are seeking an experienced Website Analytics Manager to join a high-visibility digital services team within a large city government. You will help drive data-informed decision making across 500+ public-facing digital properties, ensuring accurate analytics tracking, insightful reporting, and improved user experiences for millions of citizens. This is a remote position supporting a mission-driven organization, with a strict 35-hour workweek for work-life balance.Key Responsibilities
• Partner with the Digital Service team to understand analytics requirements and implement best-in-class tagging strategies.
• Define best practices in analyzing online user behavior, configuring analytics tools, and interpreting findings.
• Write technical and functional site analytics requirements for digital properties.
• Develop custom JavaScript/JSON for analytics tracking as needed.
• Lead regular tagging audits to ensure data accuracy and compliance.
• Provide technical expertise to development leads and project managers, including estimates and recommendations.
• Run scheduled analytics reports, providing meaningful insights to improve user experiences.
• Conduct ad-hoc reporting and analysis to support stakeholder needs.
• Maintain documentation including data dictionaries and analytics requirements.
Mandatory Qualifications
• 8+ years in reporting, analytics, and technical implementation.
• 4 5+ years managing enterprise-class analytics platforms (Google Analytics 360, GA4, Web Trends).
• Hands-on experience with Google Tag Manager (GTM), Tealium, and platform migration projects.
• Strong custom reporting, advanced segmentation, and goal configuration skills.
• Intermediate Excel skills for combining multi-source data into cohesive reports.
• Excellent communication skills for collaboration with leadership and stakeholders.
• Understanding of agile practices and modern development methodologies.
Preferred Qualifications
• 8+ years in digital software development.
• Strong passion for data-driven UX optimization.
• Experience with A/B testing, multivariate testing, and related best practices.
Application Instructions:
Please apply with your resume.

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