VP - Performance Marketing Transformation and Strategy

JOB DESCRIPTION Role Overview We are seeking an innovative and strategic leader in Marketing Solutions to design and execute initiatives that enhance EXL Marketing Solutions’ capabilities and best position them in the market. This role focuses on aligning our offerings with current market demands while capitalizing on EXL’s strengths in data, artificial intelligence, performance marketing analytics and media execution (with key emphasis on consumer-based direct mail and digital channels). Candidates must have a unique blend of leadership, communication, problem-solving, and extensive experience in a managerial or strategic planning role. JOB RESPONSIBILITIES Responsibilities • Strategic planning: • Develop and implement long-term strategies for the service line to achieve business and organizational goals. • Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership. • Performance analysis: Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities. • Capability development: • Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution. • Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions • Sales Support / Thought Leadership: • Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases. • Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.) • Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events. • Stakeholder communication: Communicate service line metrics, progress, and strategic plans for EXL leadership. • Leadership and team management: Lead and mentor teams by providing guidance on implementation.  JOB QUALIFICATIONS Key Qualifications • 10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries. • Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML. • Proven track record in building and growing strategic relationships and managing large transformation programs. • Strong communication, influencing, and stakeholder management skills, with a consultative selling approach. • Prior extensive experience presenting capabilities and business cases at clients and industry events. • Bachelor's degree in Analytics, Business, Marketing, Technology, or related field; MBA preferred. Locations: Remote with Northeast US strongly preferred The typical base pay range for this role across the U.S. is USD $200,000 - $220,000 per year. For more information on benefits and what we offer please visit us at Apply tot his job