Volunteer: YouTube Channel Strategy Development

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Develop a mission-driven YouTube strategy that includes channel positioning, content planning (including Shorts), SEO and audience-growth tactics, recommended channel structure, and best-practice guidelines. Specific content ideas, timelines, and assets will be discussed with volunteers. A strategic YouTube channel will raise awareness of Army Pink’s safe-ride work, connect survivors and partners to timely resources, and build donor and volunteer support. Volunteers will help create content that makes escape safer and supports survivors’ healing and long-term recovery. Army Pink will partner closely with the volunteer, share mission context and stakeholder input, and schedule regular check-ins. Details and existing assets will be provided during interviews so recommendations can be implemented into our channel plan and content calendar. Army Pink Mission: Army Pink: Pathway to Freedom is a survivor-led initiative that makes escape possible — by funding the very first step: a safe ride out. We turn compassion into action by helping survivors of domestic abuse leave danger and begin again with dignity, support, and a path toward healing. Because no one should be left behind when they’re ready to leave. We provide safe rides for survivors who need a way out of dangerous situations. We also connect survivors with meaningful support through trusted partners who offer mental health care, education, wellness, and long-term recovery resources. As a fiscally sponsored initiative under Charity On Top (a registered 501(c)(3) nonprofit), we ensure donations are tax-deductible and used responsibly to support ride access and survivor safety. We stay committed to each survivor’s path forward, because leaving abuse isn’t just about getting out — it’s about rebuilding a life with a safe way forward and hope. Leaving an abusive situation is the most dangerous moment for a survivor. Many face barriers that make escaping even harder — no safe transportation, limited support, fear, or not knowing where to turn. Domestic violence organizations consistently report that lack of safe transportation is the number one unmet and severely underfunded need, keeping survivors trapped in dangerous situations. By providing safe rides and connecting survivors to real resources, ARMY PiNK helps make that critical moment safer and gives each survivor the support to move forward and start again. Leaving abuse isn’t just physical — it often leaves the spirit broken. Army Pink curates a healing space designed to calm the nervous system and restore balance. Survivors can access meditation, crystal bowls, movement, and trauma-informed yoga, thoughtfully selected to support recovery and resilience. These resources help survivors reconnect with themselves, soothe stress, and rebuild a sense of safety and wholeness, nurturing the part of them most deeply wounded.