Video + Social + Digital Marketing Strategy and Execution

Deliverables (Due within 3 days of acceptance):

Your goal is to show how you’d turn Most Loved Workplace® recognition into high-impact, high-engagement assets that companies actually want to use — because they work.

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1. Impact-First Launch Video (30–45 seconds)

Create a scroll-stopping, emotionally resonant video using your tool of choice (HeyGen, Adobe Express, Canva, Pictory, etc.).

• Format for use on LinkedIn + internal channels (Slack, Zoom, etc.)

• Must include brand-relevant text overlays or motion, not just a slideshow

• Should make employees feel proud — and prospects feel like they’re missing out

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2. Engagement-Driven Social Post Set

Create realistic, on-brand mockups of three social or internal culture posts:

• LinkedIn post (external-facing, builds employer brand)

• TikTok/Instagram-style post (motion-based, fun, or human)

• Internal Slack/email message (announces the win in a way employees feel)

Each should include:

• Platform-specific copy (no generic reposting)

• Visuals with energy and purpose — not placeholders

• Clear intent: Is this meant to inspire, celebrate, attract talent ?

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3. Activation Plan That Sticks (150–250 words)

Write a tight, bullet-style plan showing how you’d help a client embed their MLW® certification into:

• Recruiting & Onboarding (job ads, hiring decks, candidate experience)

• Internal Communications (email cadence, meeting moments, channels)

• Careers Page (culture copy, badge usage, visual storytelling)

This should show your ability to drive behavior — not just awareness.

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4. Bonus Visual: Culture Asset That Makes an Impression

Pick one and create something memorable — something a client would actually print, share, or wear.

Choose one:

• Zoom background that feels personalized, not templated

• Office signage or wall decal (real culture, not corporate fluff)

• Swag concept that people would post about

• Billboard or digital ad mockup that could stop someone mid-scroll

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Note:

We’ll use this to evaluate your creative instincts, sense of brand voice, and ability to turn recognition into momentum. If it feels impactful, we’ll move you forward to a paid trial or live client shadow for continuous work.

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