Vice President – Strategic Marketing, Growth
Job Description: • Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue • Translate company-level goals into clear growth strategies, targets, and execution plans • Serve as a strategic partner to the President/GM and executive leadership • Provide clear, data-driven reporting and insights to leadership on growth performance • Design and operationalize a scalable multi-brand marketing model • Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM • Lead and inspire a high-performing, cross-functional creative team • Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI • Lead the responsible adoption of AI across marketing functions • Partner closely with Field Operations to align demand generation with capacity and service quality Requirements: • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred) • 15+ years of progressive marketing or growth experience, with significant senior leadership responsibility • Proven history of owning and delivering growth outcomes, not just marketing activity • Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred • Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization • Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed • Strong executive presence, communication skills, and ability to build effective relationships across levels and functions • Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives. Benefits: • Health, vision, dental, long & short-term disability, and Life insurance • A Startup mentality company with stable funding • 401k match • Pet Care discounts • Flexible Time Off Apply tot his job