Vice President of Marketing / Chief Marketing Officer (Remote)
About the position Responsibilities • Define new strategies on demand generation, branding, thought leadership, and related metrics on how to create a measurable results driven marketing approach. • Scale the demand generation strategy to accelerate qualified MQL's (marketing qualified leads) to SQLs and increase engagement for website intelligence, funnel targeting and ROI. • Utilize demand generation systems - Salesforce CRM, Marketo Marketing Automation System and Analytics, Attribution Models and Demand Generation Tools. • Execute the web marketing (SEO, SEM) strategy with the website refresh + direct marketing (e.g. targeting advertising - retargeting, re-marketing, email campaigns). • Work closely with content syndication channels to cast a wider net to drive Bidgely lead generation / demand generation. • Execute the corporate strategy on all fronts including events driven acquisition marketing, building corporate communications with high touch events & key trade shows. • Develop and implement a cohesive marketing plan to increase brand awareness. • Oversee and manage customer advisory councils / executive forums for building a strong panel of industry experts, influencers and executives. • Work with Regulatory Affairs team to develop industry groups and marketing strategy to support their efforts. • Oversee launch of new products into successful initial awareness. • Manage blogs and social media presence. • Execute the PR and marcom strategy working with the established PR agency. Requirements • Minimum 10-15+ years' experience in enterprise marketing as a full stack marketer. • Proven track record of success in senior marketing roles - preferably as head of marketing. • Experience in producing or managing production of content for various marketing purposes on various channels. • Extensive experience in leveraging myriad of data sources to inform marketing decisions. • Experience in converting marketing data into intelligence and action with data analysis tools. • Confident, driven and dynamic leader. • Strong project management skills. • Strong problem-solving ability, including metrics-driven thinking. • Excellent verbal and written communications skills. • Experience working with international sales teams. Nice-to-haves • Knowledge of energy industry is a plus. Benefits • Medical, Dental and Vision Insurance coverage from day one. • HSA, FSA and DCFSA plans. • 401(k) Plan. • Flexible Paid Time Off. • Annual wellness stipend. • Annual professional development stipend. • Paid Parental Leave. • Bereavement leave. • Mental Health and wellness resources for your whole family. Apply tot his job Apply tot his job