Tik Tok Content Creator

Redbarn Pet Products is a family-owned business that has been providing high-quality pet food since 1996. They are seeking a creative TikTok Content Creator to lead their TikTok content strategy, drive brand storytelling, and develop engaging short-form videos that align with business goals.ResponsibilitiesOwn and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectivesAnalyze performance data, platform trends, and audience insights to inform strategy and guide content decisionsDevelop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiativesLead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation)Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategiesPartner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performanceOversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectivesEstablish and manage content workflows, asset systems, and approval processes to support efficient cross-functional executionStay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagementSkills1–3 years of experience creating TikTok content (brand or agency preferred)Deep understanding of TikTok trends, algorithm, and content best practicesStrong on-camera presence and storytelling skillsProficiency in mobile editing tools (CapCut, TikTok, etc.)Ability to manage multiple projects and brand voices simultaneouslyComfort working with dogs and cats on setStrong organizational skills and attention to detailExperience with TikTok Shop or affiliate contentFamiliarity with analytics tools and performance trackingBackground in UGC sourcing or creator partnershipsBasic design or motion graphics skillsBenefitsMedical, Dental, and Vision Insurance – comprehensive coverage for you and your family401(k) with Company Match – plan for your future while we invest in youFlexible and Health Spending Accounts – support for healthcare and wellness needsVoluntary Benefits – additional options to meet your personal needsPet Insurance – because we love pets as much as you doLife and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved onesPaid Holidays, Vacation, and Sick Leave – time to recharge and care for yourselfEmployee Pet Food Discounts – perks for your furry family membersComplimentary Office Snacks – fuel your creativity while at workHybrid Work Schedule – 3 days in the office, 2 days remote for flexibilityCompany OverviewRedbarn Pet Products makes high-quality pet food, treats, and chews. It was founded in 1996, and is headquartered in Long Beach, California, USA, with a workforce of 201-500 employees. Its website is https://www.redbarn.com/.



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