Strategic Media Planner & Analyst
About the position
We are seeking a Manager-level Strategic Media Planner & Analyst to drive insight-led media and communications strategy for our clients. This role sits at the intersection of research, analytics, and creative strategy—turning third-party data, cultural signals, and audience intelligence into clear, compelling strategic direction.
The ideal candidate is equally comfortable deep-diving into syndicated research and assisting with sharp, inspiring briefs that shape creative development and comms planning. You will partner closely with strategists, media planners, creatives, data teams, and client stakeholders to ensure strategy is evidence-based, insight-driven, and actionable.
Responsibilities
• Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.).
• Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources.
• Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives.
• Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy
• Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research.
• Analyze campaign performance and identify learnings across performance activity
• Translate research findings into sharp problem statements, single-minded propositions, and communication objectives.
• Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics.
• Help ensure consistency and connection across channels and touchpoints
• Collaborate with media, strategy, and creative teams throughout the campaign lifecycle
Requirements
• Minimum of 2 years years’ experience in communications planning, media planning, buying, performance marketing, or analytics
• Strong interest in comms strategy and integrated media thinking
• Proficiency with syndicated research tools (GWI, MRI-Simmons, YouGov, Nielsen, Comscore, MediaRadar, etc.).
• High level of comfort working with large datasets and drawing defensible conclusions, and curiosity about what the data means.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• A creative mindset with an appreciation for how ideas come to life in media
• Clear communication skills and attention to detail; ability to craft compelling narratives from research findings.
Benefits
• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
Apply tot his job
Apply To this Job
We are seeking a Manager-level Strategic Media Planner & Analyst to drive insight-led media and communications strategy for our clients. This role sits at the intersection of research, analytics, and creative strategy—turning third-party data, cultural signals, and audience intelligence into clear, compelling strategic direction.
The ideal candidate is equally comfortable deep-diving into syndicated research and assisting with sharp, inspiring briefs that shape creative development and comms planning. You will partner closely with strategists, media planners, creatives, data teams, and client stakeholders to ensure strategy is evidence-based, insight-driven, and actionable.
Responsibilities
• Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.).
• Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources.
• Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives.
• Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy
• Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research.
• Analyze campaign performance and identify learnings across performance activity
• Translate research findings into sharp problem statements, single-minded propositions, and communication objectives.
• Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics.
• Help ensure consistency and connection across channels and touchpoints
• Collaborate with media, strategy, and creative teams throughout the campaign lifecycle
Requirements
• Minimum of 2 years years’ experience in communications planning, media planning, buying, performance marketing, or analytics
• Strong interest in comms strategy and integrated media thinking
• Proficiency with syndicated research tools (GWI, MRI-Simmons, YouGov, Nielsen, Comscore, MediaRadar, etc.).
• High level of comfort working with large datasets and drawing defensible conclusions, and curiosity about what the data means.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• A creative mindset with an appreciation for how ideas come to life in media
• Clear communication skills and attention to detail; ability to craft compelling narratives from research findings.
Benefits
• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave
Apply tot his job
Apply To this Job