Sr. Email Marketing Specialist
Date Posted:
There is 1 opening for this job profile.
Internal Only, In-line Promotion. Note: In the case of in-line promotions where there is an expansion of responsibilities for the incumbent in the role, which would result in the incumbent being displaced if another person were to take that position, we will not interview for the role.
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:
The Senior Marketing Automation Specialist requires specialized knowledge of our Marketing Automation Platform, Salesforce Marketing Cloud (SMFC). This role concentrates on building, monitoring performance, and refining email automations for the 2U portfolio of programs across multiple business areas. As a member of this team, you will identify technical solutions, prototype, and test new email strategies. The senior specialist is responsible for driving automation strategy, keeping up to date with new SFMC releases, and assisting peers with advanced implementations and troubleshooting. Must have the ability to work on multiple changing priorities with minimal oversight while maintaining flexibility through revisions, and have a commitment to quality execution.
Responsibilities Include, But Are Not Limited To:
Deploy, maintain, and optimize email marketing automations in SFMC. Drive standardization of platform configuration, journey audience criteria, naming conventions, and asset organization across the portfolio.
Troubleshoot journeys and automations, escalating issues as needed to the Salesforce Teams. Architect new automation solutions that drive efficiency, and build and test new email automation prototypes. Discover and share new automation best practices to maximize platform efficiency.
Partner and collaborate with stakeholders to drive portfolio wide automation strategy, with the goal to increase email engagement and drive business value.
Design and implement high potential email tests that will feed into portfolio-wide automation strategy
Quality Control/Quality Assurance of automated emails and configuration. Monitor automations, quickly identify mechanical issues and drive a successful resolution.
Assist with new product launches including creating new MC BUs, submitting new subdomain requests, SAP tickets, DevOps requests for domain delegation, and initial automation strategy.
Manage automation documentation and all training materials for the email team related to SFMC, keeping them organized and up to date
Things That Should Be In Your Background:
3+ years experience developing and optimizing marketing automation strategies with a demonstrated focus on measurement, optimization, and analysis
1+ years of experience with Salesforce Marketing Cloud, SFMC Certification
Bachelor’s degree required
Experience managing and/or mentoring team members or external vendor relationships
Working knowledge of SQL, Python, and other programming languages / analytical tools is a plus
Strong knowledge of Ampscript, HTML / CSS fundamentals
Must be a team-player, able to effectively communicate with various stakeholders
Strong organizational skills and “get-it-done’ attitude
Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment
Display incredible attention to details
Demonstrate conceptual thinking and foundational marketing skills
Willingness to explore creative and innovative solutions
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
The anticipated base salary range for this role is ($95,315.50 - $107,947.50), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected].
About 2U
2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
There is 1 opening for this job profile.
Internal Only, In-line Promotion. Note: In the case of in-line promotions where there is an expansion of responsibilities for the incumbent in the role, which would result in the incumbent being displaced if another person were to take that position, we will not interview for the role.
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:
The Senior Marketing Automation Specialist requires specialized knowledge of our Marketing Automation Platform, Salesforce Marketing Cloud (SMFC). This role concentrates on building, monitoring performance, and refining email automations for the 2U portfolio of programs across multiple business areas. As a member of this team, you will identify technical solutions, prototype, and test new email strategies. The senior specialist is responsible for driving automation strategy, keeping up to date with new SFMC releases, and assisting peers with advanced implementations and troubleshooting. Must have the ability to work on multiple changing priorities with minimal oversight while maintaining flexibility through revisions, and have a commitment to quality execution.
Responsibilities Include, But Are Not Limited To:
Deploy, maintain, and optimize email marketing automations in SFMC. Drive standardization of platform configuration, journey audience criteria, naming conventions, and asset organization across the portfolio.
Troubleshoot journeys and automations, escalating issues as needed to the Salesforce Teams. Architect new automation solutions that drive efficiency, and build and test new email automation prototypes. Discover and share new automation best practices to maximize platform efficiency.
Partner and collaborate with stakeholders to drive portfolio wide automation strategy, with the goal to increase email engagement and drive business value.
Design and implement high potential email tests that will feed into portfolio-wide automation strategy
Quality Control/Quality Assurance of automated emails and configuration. Monitor automations, quickly identify mechanical issues and drive a successful resolution.
Assist with new product launches including creating new MC BUs, submitting new subdomain requests, SAP tickets, DevOps requests for domain delegation, and initial automation strategy.
Manage automation documentation and all training materials for the email team related to SFMC, keeping them organized and up to date
Things That Should Be In Your Background:
3+ years experience developing and optimizing marketing automation strategies with a demonstrated focus on measurement, optimization, and analysis
1+ years of experience with Salesforce Marketing Cloud, SFMC Certification
Bachelor’s degree required
Experience managing and/or mentoring team members or external vendor relationships
Working knowledge of SQL, Python, and other programming languages / analytical tools is a plus
Strong knowledge of Ampscript, HTML / CSS fundamentals
Must be a team-player, able to effectively communicate with various stakeholders
Strong organizational skills and “get-it-done’ attitude
Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment
Display incredible attention to details
Demonstrate conceptual thinking and foundational marketing skills
Willingness to explore creative and innovative solutions
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
The anticipated base salary range for this role is ($95,315.50 - $107,947.50), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected].
About 2U
2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.