[Remote] Marketing Programs Manager / Campaign Manager

Note: The job is a remote job and is open to candidates in USA. Ledger Bennett is a leading provider of exceptional marketing talent, and they are seeking a Marketing Programs Manager / Campaign Manager to execute and optimize global marketing campaigns. This role involves collaborating with various teams to build a comprehensive go-to-market strategy and drive customer engagement through innovative marketing initiatives. Responsibilities • Create and execute new marketing campaigns across channels • Have a thorough understanding of digital marketing • Develop and launch new campaigns to help customers see value from the product • Rigorously test and continually optimize current campaigns and channels • Collaborate cross-functionally to develop messaging and creative • Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing • Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers • Create new campaigns with unique audience segmentation Skills • Extensive B2B campaign marketing experience • Create and execute new marketing campaigns across channels • Thorough understanding of digital marketing • Develop and launch new campaigns to help customers see value from the product • Rigorously test and continually optimize current campaigns and channels • Collaborate cross-functionally to develop messaging and creative • Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth/testing • Deep understanding of audiences, product suite and how to increase engagement and satisfaction with the product • Create new campaigns with unique audience segmentation • Firm ideas of what constitutes good campaigns and how to test out new ideas • Self-starter with 5+ years of campaign management experience with B2B audiences at a high growth/high tech company • Experience building strategy and execution of marketing campaigns across various channels • Proven ability to drive customer engagement and retention • Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation • Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help • Extremely strong collaboration skills with deep experience working across other Marketing teams • Keen eye for design and copy • Strong analytical skills with a passion for testing and measuring results • Operational experience working in a large global organization • Adept at communication and creative development across all channels • Think out of the box - creative problem solver • Understanding of budgets and work closely to maximize spend • Client focused and seek delivery excellence • Experience partnering with Customer Success • Experience with Wrike project tracking software • Understanding of Sales Navigator Company Overview • Ledger Bennett is a B2B Demand Generation agency with global reach helping clients increase sales revenue through end-to-end strategies. It was founded in 1985, and is headquartered in Milton Keynes, Milton Keynes, GBR, with a workforce of 51-200 employees. Its website is Company H1B Sponsorship • Ledger Bennett has a track record of offering H1B sponsorships, with 1 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job