Specialist, SEM
About the position The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads. Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows. Responsibilities • Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads • Conduct keyword research, audience segmentation, and competitive analysis • Write, test, and optimize ad copy to improve CTR and conversion rates • Manage bids, budgets, and pacing to hit performance targets • Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution • Execute A/B tests across ads, landing pages, and targeting strategies • Analyze campaign data and provide actionable insights and reporting • Collaborate with analytics, creative, and strategy teams to improve performance • Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager Requirements • 2+ years of paid search / SEM experience • Hands-on experience with Google Ads and Microsoft Ads • Strong analytical skills and proficiency in Excel or Google Sheets • Familiarity with GA4 or similar analytics platforms • Understanding of conversion tracking and attribution basics • Detail-oriented with strong problem-solving skills • Experience in a B2B or agency environment Nice-to-haves • Google Ads certification • Exposure to landing page optimization and CRO principles Benefits • Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Closed from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app for relaxation and mindfulness • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop & accessories • Monthly Wi-Fi & cell stipend • Exclusive discounts through Perkopolis Apply To this Job