Specialist I, Global Marketing (B2B Product Launch Support)

Shure Incorporated is a leading global manufacturer of audio equipment, seeking a Global Marketing Specialist to support B2B product launches and demand generation campaigns. The role involves coordinating with various teams to connect with IT decision-makers and enhance Shure's collaboration solutions worldwide. Responsibilities Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions/feedback Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.) Skills Bachelor's degree required in Marketing, Business, Communications, or related field 0-2 years of experience, preferably in an international B2B environment Project management experience with demonstrated ability to manage multiple projects and tasks at the same time Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners Excellent proofreading skills with an eye for correct grammar and an ear for good copy Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite Excellent analytical skills with the ability to interpret data and make data-driven decisions Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures Creative thinking and problem-solving abilities Strong understanding of advertising, campaign management, and digital marketing principles Ability to travel internationally Ability to work in a highly matrixed organization Experience working virtually with remote teams Experience with technology products or services is a plus Experience managing day-to-day relationships with external marketing agencies is a plus Benefits Comprehensive healthcare Mental health and retirement savings plans Generous paid time off programs Employee discounts Professional development opportunities Work-life balance initiatives Employee recognition programs Volunteering/community involvement opportunities Company Overview For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. It was founded in 1925, and is headquartered in Niles, Illinois, USA, with a workforce of 1001-5000 employees. Its website is