Social Media Strategist Needed to Overhaul & Reposition Our Brand (Education / Study Abroad)

About Us Myadmissionlink is an established international education consultancy helping students study in the UK, Canada, USA, and Europe. We are repositioning our brand to become a trusted authority in pre-application guidance, decision-making, and long-term student outcomes — not just admissions processing. We are looking for a professional social media strategist to lead a full overhaul of our social media presence and define a clear, long-term content and engagement strategy. What This Role Is About This is a strategy and direction role, not a posting or community-management job. You will help us: Clarify our voice and positioning Improve engagement and credibility Establish Myadmissionlink as a thought leader in international education Create a clear content system the team can run with after the contract ends Scope of Work 1️⃣ Social Media Audit & Repositioning Review our existing social media presence Identify gaps in positioning, tone, and consistency Recommend how Myadmissionlink should be positioned across platforms (Instagram, LinkedIn, X, YouTube, WhatsApp) Deliverable: Social media audit + repositioning recommendations 2️⃣ Long-Term Social Media Strategy Define a clear long-term strategy (6–12 months) Recommend: Core content pillars Messaging angles Platform-specific approach Align strategy with: Brand authority Engagement Lead quality Deliverable: Written social media strategy document 3️⃣ Content Direction & Ideas Develop content themes and series ideas Suggest: Educational content Thought-leadership content Webinar & insight-based content Human / experience-based content Provide sample post ideas and hooks Deliverable: Content framework + sample ideas 4️⃣ Engagement & Growth Strategy Recommend how to: Improve engagement meaningfully Encourage saves, comments, and shares Build trust with serious prospects Suggest: Content formats Posting rhythm Community interaction ideas Deliverable: Engagement & growth playbook 5️⃣ Tools & Workflow Recommendation Recommend tools for: Content planning Scheduling Analytics Team collaboration Suggest a simple workflow the internal team can maintain Deliverable: Tools & workflow recommendation What Success Looks Like Clear, documented social media strategy Strong brand positioning as an education thought leader A repeatable content system Improved engagement quality A roadmap the team can execute long after the contract ends Apply tot his job