Social Media Manager: Lead Content Strategist & Creator

The Role As we are in a dynamic start-up phase, we are looking for more than just a manager; we need a thought partner who is excited to help build our digital infrastructure from the ground up. This is a highly collaborative role where you will work closely with the UpRoot leadership team on engaging digital storytelling based on the premise that choices about our food belong to the American people, not corporate boardrooms. You will serve in three primary capacities: as our lead digital strategist, as a consistent, authentic face for our brand and as the technical manager creating and posting digital content across multiple platforms. Core Responsibilities Strategy, Creation & Management • Content Strategy: Develop and execute a comprehensive content calendar. • Execution: Create and schedule posts across platforms (minimum 5x per week). • Production: Script content for UpRoot and its partners. • Editing: Perform basic video editing or collaborate with an editor to ensure high-quality output. • Community Engagement: Respond to comments/DMs and manage ManyChat integrations to foster a vibrant community. • Substack Management: Collaborate with UpRoot leadership on weekly Substack posts. • Analytics: Monitor performance, track engagement, and adjust strategies based on data. On-Camera Brand Ambassador • Hosting: Act as a consistent face for UpRoot by hosting various videos. • Education: Deliver policy breakdowns and create introduction/explainer content. • Newsroom Mentality: Provide rapid response content to relevant breaking news. • Output: Produce approximately 4 videos per week. Requirements • Experience: 2 or more years of social media experience, preferably within the advocacy or nonprofit sectors, but other experience including building a personal social media brand will be considered. • Technical Skills: Advanced proficiency in video editing, scripting, content strategy, and email marketing with a willingness to learn and adapt to the latest tools. • Communication: Exceptional writing and storytelling abilities with the skill to explain complex policy topics simply. • Presence: Comfortable and authentic on-camera. • Mindset: A self-starter who can execute with direction while thriving in a collaborative, fast-paced environment. • Subject Matter Interest: A preferred understanding of food systems, policy, or social justice advocacy. How to Apply To apply, please send a resume and a brief explanation of why you are passionate about this work (no more than 200 words) in a single PDF. We will follow up with a request for an original short-form video on an issue you care deeply about (no more than 90 seconds) if you are being considered for an interview.